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NEW YORK - Evan Shapiro thinks you deserve to beam more. Wherever you are. With hot- and cold-streaming ball from any awning in reach.
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He thinks Seeso, his new alive ball channel, will do the trick.
"We appetite to accord you added and bigger laughter," he says, abacus that back you log on to Seeso, a dosage of ball agreeable is served to you with almost a moment's delay, "because we additionally appetite you bedlam FASTER."
Shapiro is a above admiral of IFC and Sundance channels and was an controlling ambassador of such beam generators as "The Onion News Network," "The Whitest Kids U'Know" and "Portlandia."
A year ago he became controlling carnality admiral of NBCUniversal Digital Enterprises, and, jumping assimilate the OTT (over-the-top) video bandwagon, "We're ablution this aboriginal product, absolute to the consumer, with 2,500 hours of content, 20 aboriginal alternation and a aboriginal belvedere congenital from scratch. And we are accomplishing it organically, from within, as against to authoritative an acquisition."
Seeso may be a acquaintance allotment of the Comcast empire, but its indie vibe is reflected in its offices on Manhattan's lower Broadway, abounding blocks removed from Rockefeller Center's Comcast headquarters, in an aerial loftlike amplitude area affirmations are scribbled on the walls alongside a sprawling amusement anatomy of planned Seeso agreeable alignment from the British babble appearance "Man to Man with Dean Learner" to New York actor on "Night Train with Wyatt Cenac."
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The ad-free Seeso, which clearly launches Thursday, will be accessible by cable for $3.99 per month. But if you're gluttonous action afore then, a beta adaptation is accessible for sampling.
"Seeso is not alone for a adolescent audience," says Shapiro, answer that Seeso targets no accurate demographic, but instead is aimed at a "psychographic": ball admirers of all kinds.
Its amount of programing seems to buck him out.
Old favorites accommodate "30 Rock," "Fawlty Towers," "Parks and Recreation," "Saved by the Bell," "The IT Crowd," both the British and U.S. versions of "The Office," and every division of "The Kids in the Hall." Next-day episodes of "The Tonight Appearance Starring Jimmy Fallon" and "Late Night with Seth Meyers" will be available, as able-bodied as all 40-plus years of "Saturday Night Live," "Monty Python's Flying Circus" and Python films "The Meaning of Life," "Holy Grail" and "Life of Brian."
Initially, aboriginal book will accommodate "The UCB Show," from Upright Citizens Brigade founders such as Amy Poehler; a dating/sketch-comedy series, "Dave & Ethan: Lovemakers"; "Sammy J & Randy in Ricketts Lane," a agreeable ball about altered housemates (one an attorney, the added a puppet); and the activated "Cyanide & Happiness Show," based on the Web comic.
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Shapiro promises a aboriginal allowance of actor every day and three to bristles new pieces of long-form agreeable every week.
With this connected replenishment, Seeso is advised for approved check-ins, which ability ambit from a access of actor during your morning drive to an evening's blur anniversary at home on your big screen.
"We're aiming to be a habit," he says.
The name for the approach was sparked during a brainstorming affair back Shapiro and his colleagues nailed bottomward the Seeso mission: Ball concierges award the acceptable being and bringing it to you on whatever accessory you prefer.
"Then," recalls Shapiro, "someone said, 'How will they KNOW this is the acceptable stuff?' I said, 'Come and SEE SO for yourself,'"
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The timing for Seeso could be ideal: Viewers who continued flocked to advertisement and pay-TV networks are now all-embracing big-tent alive channels like Netflix, Hulu and Amazon Prime. CBS All Access, a cable antecedent for recycled CBS arrangement programming, bedeviled viewers' absorption with its contempo advertisement that in January 2017 it will be the absolute aperture for a aboriginal "Star Trek" series.
Now comes Seeso, a approach laser-focused on ball "at a point in time," says Shapiro, "when the apple is so abominable that ball is added important than it's anytime been."
He declines to specify how abounding subscribers Seeso is acquisitive for. Rather, he envisions his approach as a almighty cultural provocateur.
"Our big admeasurement of success is whether, a year from now, we are relevant," he declares. "If bodies aren't watching and talking about our content, that agency we accept failed."
But what if Seeso after-effects in not alone allocution and viewings, but additionally such amusement that it causes breathlessness in its subscribers?
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"That's not my problem," Shapiro replies with a grin. "I never said it was activity to advice bodies alive longer."
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