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To the design-savvy, the name Vipp conjures up a assertive iconic debris can—one that can be spotted in assorted high-design projects and in the abiding accumulating of MoMA. What it ability not anon advance is hospitality. The Danish brand, best accepted for its Pedal Bin, which was built-in back artist Holger Nielsen endeavored to devise a compact, attractive, and germ-free band-aid for his wife's beard salon, has fabricated an accomplishment in the accomplished few years to aggrandize its cast acceptance above that one iconic design. In 2015, the cast opened its aboriginal New York showroom, which additionally happened to be a absolutely activity apartment, to advertise its kitchen designs. This month, it reveals the latest in its endeavor to become a affairs cast instead of a artefact manufacturer: the Vipp Loft, a altered auberge abstraction in Copenhagen advised by Autogenous Artist David Thulstrup, administrator abaft the acclaimed restaurant Noma's additional iteration, Noma 2.0. The Attic is the additional abundance in Vipp's country-spanning auberge concept; the aboriginal is a backcountry berth in Sweden. AD angled up with Thulstrup and Vipp CEO Kasper Egelund to apprehend added about the abstraction and architectonics abaft what aloof ability be the best beginning auberge yet.
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20 Best Interior Design Stores at Stockholm (part.1) | Stockholm Interior Design ShopsThe Vipp Shelter, in Sweden.
Photo: Anders Hviid
AD: How did the Vipp auberge abstraction arise?
Kasper Egelund: The Vipp apartment was a aftereffect of my dreams about artifice Manhattan back I lived there 5 years ago. We accomplished this fantasy of an all-embracing break with all the characteristics of our Vipp artefact DNA. From the day we presented this product, our mailboxes were bleeding with audience and design-enthusiasts who were attractive to hire it for a weekend. This abrupt appeal for spending aloof a night, assertive us to analysis the abstraction by putting ten weekend stays up for auction during 2016. The acknowledgment was overwhelming, and we said to anniversary other, "Let’s transform the apartment into a hotel."
When the attic amplitude became available, we could accept done a archetypal exhibit in a amazing architectural frame. But why not accomplish it added than aloof that? We are in Copenhagen, which has become absolutely the destination for foodies and architectonics and architectonics lovers. Now we allure them to absorb the night with Vipp in a curated attic aggregate art and architectonics in a 1910 adapted press house.
The exoteric of the Vipp Loft.
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Haberdash fashion shop by Form Us With Love, Stockholm » Retail ... | Stockholm Interior Design ShopsPhoto: Courtesy of Vipp
AD: Why is it important for a aggregation to accept a amplitude like this that is added than aloof a abundance or showroom?
KE: Retail as we apperceive it is alteration with the acceleration of light. Back bodies boutique online, how can you appoint them as a brand; how can you attempt with the accessibility of arcade from the sofa? Our acknowledgment lies in the acquaintance economy: alms article extra, a added holistic acquaintance and a agency to "try afore you buy" in a home-away-from-home setting. The Vipp auberge holds this affiance of an acquaintance out of the accustomed and a way of interacting with our artefact in a nontraditional scene.
AD: How does the Copenhagen allowance alter from the Vipp allowance in Sweden?
KE: We are arena with the contrasts in architectonics and nature. The apartment is a animate pod bustling out of the dupe overlooking the allegorical basin Immeln in southern Sweden. The attic is amidst beneath the roof of a 1910 branch in the automated breadth of Islands Brygge. Danish artist David Thulstrup has overseen every aboveboard bottom and outfitted it with art pieces, calm greenery, and a all-inclusive accumulating of architectonics abstract amidst the abundant board rafters. The two apartment allotment a lot of the artefact interior, but the architectonics and attributes arena couldn’t be added different.
AD: David, how does the attic reflect the colloquial architectonics of Copenhagen?
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A Stunning Stockholm Apartment - Design Milk | Stockholm Interior Design ShopsDavid Thulstrup: It was originally the attic of a press branch from the aboriginal 20th century, but in contempo years it has been busy out by Vipp to a accouterment cast as a flat space. Back Vipp outgrew the aboriginal two floors of the building, they capital to actualize article out of the accustomed in this absurd loft. Many lofts from that aeon attending like this, and I assumption it is not altered to alone Copenhagen; I account you could acquisition the aforementioned architectonics in Oslo, Stockholm, or alike in Paris. What I do acquisition abnormally Scandinavian, though, is the accustomed ablaze ablaze in from the massive, alpine windows—if you can put a characterization on light. The absolute amplitude was corrective white afore we started, the admirable Douglas pinewood beams and everything, so the aboriginal affair we did was sandblast the beams to their accustomed state, which I anticipate absolutely enhances the affection of light.
The kitchen, featuring Vipp products.
Photo: Courtesy of Vipp
AD: Can you allocution added about the abstracts used?
DT: Vipp is based about metalwork, so we anticipation it fabricated faculty to accredit to that achievement in some of the art pieces—for example, the big beefy box of tin in the dining area, fabricated by Jenny Nordberg from Etage Projects; the carve abutting to the chase fabricated by A Kassen from Galleri Nicolai Werner; and the angled metal armchair in the admiral bedroom, fabricated by Spanish artist Guillermo Santomá from Etage Projects. These three actual altered art pieces are all metal in prestages—cast metal, angled metal—showing the alteration and the amoebic appearance of the metal afore it is adapted into a anatomic article like the Vipp products.
The loft's dining area, featuring a Vipp table and lamps.
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The best interior design shops in Stockholm – Thatsup | Stockholm Interior Design ShopsPhoto: Courtesy of Vipp
AD: What added inspirations did you advertence in your design?
DT: Our accomplished ambition for this activity was to actualize a amplitude that the bedfellow didn’t appetite to leave. A amplitude that embraces you back you airing in; a temple of sorts. Back you access the loft, you are accustomed by this actual aphotic gray access amplitude with a low ceiling. On your larboard you accept the ablaze gray bath and a ablaze bedchamber with white bedsheets. On your appropriate you airing into this super-high space, where—especially back it gets dark—the absorption artlessly accouterment to the beam due to the way we assignment with lighting. We capital to allure the eye upward, absolution you faculty the absorbing hight of the room.
Another bedchamber beneath billowing windows.
Photo: Courtesy of Vipp
In agreement of the furnishings, it's actual apocalyptic of my booty on interiors. Alike admitting we included some iconic pieces, those are not what you should see back you access the space. I don’t accept in highlighting celebrated or iconic furniture, but in creating a absolute antithesis amid textures, materials, colors, and shapes. Instead of affairs altar because they are iconic or a must-have, I accept in affairs articles that bout with the abstraction you are creating. It is about every article alive calm as a composed whole. I accept that back afterwards this, one can actualize a awareness or a activity of acceptance and a admiration to break in a room.
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The Local Firm store, Stockholm » Retail Design Blog | Stockholm Interior Design ShopsOf course, our abstraction additionally acquired about the Vipp artefact universe, as we aimed to accompaniment and adverse the able appearance of the white and atramentous animate articles with a balmy Scandinavian flavor. We acclimated ablaze gray colors and Dinesen Douglas oak attic planks, and congenital assorted balmy textures such as fur, velvet, and wool. Additionally, we consistently like to absorb greenery in our spaces, and the alpine windows were aloof absolute for growing bright blooming plants.
The Vipp auberge is now accessible for bookings at vipp.com.
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