As we teased aloof the added day, Nike will in actuality be affairs a Nike SportBand—complete with the accustomed shoe pebble, not shown—for training after the iPod nano. "Heavens! Why would you anytime appetite to alternation after an iPod nano?" you ask, aghast. According to my agent acquaintance Rid, who abandoned the aboriginal Nike iPod like it was some affectionate of performance-enhancing drug, there are acceptable reasons.
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Many austere runners don't accept to music. In abounding cases, they can't, because they alternation in groups or because their admired chase outlaws it. One above active affiliation aloof put out a absolute ban on music during races—which sucks for Apple (but allegedly now, not for Nike). Obviously, you ability aloof own an iPod archetypal or some added non-compatible iPod, or maybe alike a non-Apple artefact (yes, seriously).
Either way, the non-iPod kit costs $59, on auction April 10. Back you jog, it delivers abecedarian conditioning advice via a connected display. Back docked, the SportBand is accordant with all the aforementioned community-oriented tracking and training software as the beforehand Nike system, including the new upgraded Nike Drillmaster online claimed trainer apparent and declared below.
New Nike SportBand Expands the Nike Acquaintance to Make Active Alike Easier
The Abutting Innovation in Nike Offers a New Way to Affix to the World's Better Active Club and Lets You Clue Your After-effects to Alternation for Better Achievement in Any Situation
BEAVERTON, Ore. —(Business Wire)— Apr. 2, 2008 This bounce brings the abutting change of the Nike acquaintance with a new advantage to advice runners run and train. Available April 10th, Nike (NYSE:NKE) launches Nike SportBand, acceptance runners to get real-time achievement acknowledgment during a run, while bond them to the world's better active club. In accession this spring, http://www.nikeplus.com introduces Nike Coach, a new claimed apprenticeship apparatus to advice runners go the added mile and appoint like never afore in the Nike all-around online active community.
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A New Way to Run with Nike
Nike SportBand allows runners to see their distance, pace, time and calories austere back they run, in accession to accepting admission to all of the appearance and accoutrement on nikeplus.com. Designed for runners who accept not to run with music and for those times back you can't use music, the Nike SportBand provides all the allowances of Nike technology, but opens up the Nike acquaintance to a broader admirers of runners. Runners who adore that added motivation, or who are music fans, can abide to apprehend their run capacity through an iPod nano system.
"Nike is all about convalescent your active experience," said Trevor Edwards, Nike's Vice President of All-around Brand and Category Management. "Nike iPod revolutionized running. Now the Nike SportBand gives added best and allows Nike to awning any active situation. It advance your distance, calories austere and added achievement advice while accouterment a simple articulation to the world's better active club, back you accept not to or can't run with music."
In the aforementioned address that the Nike iPod Sport Kit allows shoes to accelerate advice to a nano, the Nike SportBand is a wristwatch that additionally monitors a runner's steps. But now a agent can analysis time, pace, ambit and calories austere at a glance of the wrist. The Nike SportBand watch face is a advertisement LINK that captures all the run abstracts from a sensor amid in the runner's Nike attainable footwear. Once a run is completed, the LINK calmly plugs into a computer like a USB drive, so abstracts can afresh be beatific to nikeplus.com area a runner's advance is tracked.
By alms runners a additional way to clue run abstracts and progress, the Nike SportBand opens the Nike acquaintance to runners above a array of situations. It gives runners who are allotment of clubs or active groups a adventitious to accumulate clue of their run advice while on a amusing run. In aggressive situations area basal accessories is needed, the Nike SportBand provides athletes with a simple way of seeing nuances in their achievement in absolute time. The Nike SportBand provides a new way to affix to the Nike association and acquire the allowances of Nike technology, back runners accept to run after music.
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A Claimed Drillmaster For Everyone
Running is abandoned the aboriginal allotment of the Nike experience. By application Nike , runners get an easy, attainable way to affix to the all-around Nike Association at nikeplus.com area they can clue their workouts abandoned or alongside added runners from about the world. The Nike website helps runners adviser their active acquaintance with activating graphs that analyze ambit and time amid distinct sessions, as able-bodied as account and account totals.
On April 10th, all Nike runners can get admission to their own claimed online trainer with Nike Coach. Nike Drillmaster takes online apprenticeship to the abutting akin by allotment runners of all levels with the advice and action bare to body their own training programs. With Nike Coach, alpha and average runners can admission absolute programs to alternation for a 5k, 10k, half-marathon or abounding marathon. For avant-garde runners, Nike Drillmaster will advice users body and adapt their own training programs. No amount what claimed apprenticeship affairs users choose, runners can additionally automatically clue and allotment their results.
With Nike Coach, every akin of agent is accounted for, alpha with walk-to-run programs and avant-garde to avant-garde marathons and beyond. Whatever the goal, Nike associates can accompany at any pace.
In advancing months, teams will be chip into the Nike Drillmaster tool, acceptance associates to alternation calm as a group, acknowledging one addition and accepting challenges from added teams.
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Additional association appearance at nikeplus.com accommodate the "Challenges" section, one of the site's best accepted destinations. Here, runners can advance themselves added by initiating or accommodating in competitions with friends—or complete strangers—to see who can ability the basic accomplishment band first.
Other anew launched appearance accommodate motivational accoutrement like a leaderboard that shows how associates run in allegory to added runners above the globe, a Google mapping apparatus that illustrates abandoned active routes, which can be aggregate with others, and a runner's blog alleged "The Forum."
About Nike
With Nike , runners never accept to alternation abandoned again. Nike enables cossack to allocution to an iPod nano or Nike SportBand, giving burning achievement advice and real-time acknowledgment during a run. Like a claimed drillmaster or training partner, Nike puts this advice at runners' fingertips, in the action creating a Nike revolution. As of February, 2008, Nike associates accept run over 50,000,000 miles, logged over 14,000,000 runs and issued over 450,000 challenges. Nike has additionally created the world's better active club at nikeplus.com, a all-around active association area Nike associates can log their run data, clue their progress, advance training tools, and affix with added associates all over the world.
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