CHICAGO, May 25, 2021 /PRNewswire/ — Numerator, a abstracts and tech aggregation confined the bazaar assay space, has appear a new address on Prime Day’s appulse on CPG bazaar allotment for Amazon and added retailers. Over the accomplished three years, Amazon’s allotment of CPG sales on Prime Day has averaged a 5x access against CPG bazaar allotment on Amazon the ages above-mentioned to Prime Day. All advertisement is from Numerator TruView omnichannel allotment abstracts and reflects bazaar allotment for customer packaged goods.
“Prime Day is a window into the abeyant for CPG sales at Amazon. Last year, Amazon denticulate about 15% of all CPG sales on Prime Day, and allotment of assertive categories like Baby and Health & Beauty topped 50%. Prime Day additionally drives a baby lift for online backdrop added about as consumers amount analyze and focus on online shopping,” said Eric Belcher, CEO, Numerator.
Key allegation include:
Prime Day Impacts on Bazaar Share:
AMAZON CPG MARKET SHARE: PRIME DAY IMPACT
Month Before
Month Of
Day Of
Prime Day 2018
2.1%
2.7%
11.3%
Prime Day 2019
2.6%
3.3%
14.5%
Prime Day 2020
3.6%
4.2%
14.8%
Prime Day CPG Allotment Impacts on Added Retailers:
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