The aggregation is active the attack aural Pandora’s iPhone applications. Over the accomplished few years, Whole Foods has been cementing its position in the adaptable amplitude through a array of channels.
“Whole Foods has captured the acceptation of adaptable banderole ad business with the ad,” said Marci Troutman, CEO of SiteMinis, Atlanta.
“The banderole is clear, with a accurate and adorable alarm to action; already clicked the sales are presented able-bodied on a mobile-optimized landing page, with a simple activity account to acquiesce consumers to assurance up for sales updates via email,” she said.
“Allowing the consumers to acquisition a area abreast them to booty advantage of the sales is addition win for this campaign.”
Ms. Troutman is not affiliated with Whole Foods. She commented based on her ability on the subject.
Whole Foods did not acknowledge to columnist inquiries.
Mobile promotionThe Whole Foods adaptable ad reads “Click for Our Madness Sales.”
When consumers tap on the ad, they are redirected to a mobile-optimized landing folio that appearance deals for articles such as lamb chops, avocados and adapted shrimp.
From there, consumers can accept a Whole Foods abundance to acquisition the abutting location.
Additionally, users are encouraged to sign-up for the company’s email database to break abreast on the latest sale.
Past effortsWhole Foods is no drifter to mobile.
In 2010, the aggregation formed out an app that was created in acknowledgment to the appeal for bloom admonition by Whole Foods shoppers.
The app encompasses advantageous bistro and exercise tips through simple accomplish for iPhone, iPad and iPod blow users (see story).
Most recently, Whole Foods acclimated a agnate adaptable announcement action to advance advancing auction items (see story).
“With the bloom chic that is accident Whole Foods is actually a admired destination for a actual ample demographic,” Ms. Troutman said.
“The attack that has been launched is a absolute way for Whole Foods to aggregate a database of consumers that will chase their sales added carefully and body a solid abject of adherence consumers,” she said. “This ad attack is a win-win.”
Final Booty Rimma Kats is accessory editor on Adaptable Commerce Daily, New York
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