While the communicable was bad for so abounding businesses in so abounding ways, there was a argent lining if you happened to be a baby business affairs on Amazon, in which case, 2020 was acceptable a bang year for you.

From the alpha of the communicable through mid-January 2021, Amazon letters absolute third-party sellers – about all baby and medium-sized businesses – added their Amazon sales by added than 55% year-over-year, and during that above time, the cardinal of SMBs that surpassed $1 actor in Amazon sales grew by added than 30%.
Given that, back I was afresh accustomed the befalling to allege with Keri Cusick, the Head of Baby Business for Amazon, I accustomed the opportunity. What I capital to apperceive is how these acknowledged sellers do it and what the blow of us can apprentice from them.
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“More than bisected of all appurtenances awash on Amazon are awash by third-party SMB sellers, and in fact, SMB sales advance outpaced accepted Amazon sales advance aftermost year,” Cusick said.
From my perspective, there are several abeyant advantages for the baby business by affairs on Amazon. They are:
One of the absolute challenges any baby business has back accepting into e-commerce is accepting bodies to acquisition their abundance online, and then, already they do, to be taken seriously.

Teaming up with Amazon solves both of those issues.
Needless to say, Amazon is one of the best accustomed brands and most-visited websites in the world, baronial No. 11 globally. That cartage is your opportunity.
Cusick aggregate the adventure of BlueZone Sports, a aggregation that sells and rents exceptional alfresco accessory out of its six food in the Reno, Nevada/Lake Tahoe area. Back COVID-19 hit, BlueZone was affected to briefly abutting all of its concrete food and furlough all but 12 of its 75 employees.

The aggregation had never put a lot of assets into e-commerce before, until it was affected to. Back they did, they absitively to go all-in on Amazon by accepting its ski and alfresco accessories on Amazon Marketplace.
This new-ecommerce accumulation centermost put BlueZone in advanced of a all-inclusive new audience, which accustomed the aggregation to absolutely abound during the pandemic:
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