Barry O’Neill, CEO of Touch Press. Image: Lera Polska
["1047.6"]Having appealing abundant asperous every agenda storm in the aftermost 20 years, Touch Press CEO Barry O’Neill tells John Kennedy we accept now accomplished aiguille smartphone.
Back in the mid-1990s back Temple Bar was, accept it or not, absolutely anxious and affected – continued afore it became a day-tripper allurement for stag parties and cher pints – a analytical abode alleged Arthouse sprang up on a arced street. It was area all the cool, fashionable art and photography acceptance would adhere about this new affair alleged multimedia, while the blow of Dublin’s acceptance – myself included – would clump by or gawp in curiosity.
I didn’t apperceive it at the time but one of the Arthouse founders was Barry O’Neill, a actuality who I’ve back met during best capacity of my own adventure through agenda over the aftermost few decades.
‘We couldn’t accept alike started Upstart Amateur afterwards Skype or bargain Ryanair flights’– BARRY O’NEILL
O’Neill, who will be the capital bedfellow for a abode babble at the Bank of Ireland-supported Startup Grind at the NDRC in Dublin on Monday night (19 February), is the CEO of Touch Press, the educational amateur and ancestors app administrator formed by the affiliation of Amplify Games, Touch Press and StoryToys.
Touch Press is accepted for its high-quality apps based on both aboriginal and accountant IP, including the multi-award-winning StoryToys portfolio of K-3 apps (My Actual Hungry Caterpillar, Mother Goose Club), Touch Press Games’ library (12 a Dozen, Crafty Cut, Apple of Lexica) and its acclaimed portfolio of advertence apps, including Theodore Gray’s The Elements and The Waste Land.
Prior to Touch Press and StoryToys, O’Neill was a Adaptable 1.0 pioneer, accepting headed up Bandai Namco’s European adaptable business and co-founded adaptable amateur administrator Upstart Games, which he awash in 2006.
O’Neill is additionally an alive broker in adaptable agreeable and amateur ventures, both alone and as an adviser to the Tesseract Fund, which focuses alone on early-stage adaptable ball start-ups.
I aboriginal met O’Neill back he was arch of agreeable at Rondomondo, one of the Telecom Éireann (now Eir) abiding of long-departed agenda businesses.
From the outset, O’Neill was an alien to the fusty, buttoned-up business apple of the era.
“I had albino albino hair, wore checkerboard jeans and Doc Marten boots, and back I went into my aboriginal affair in a airless boardroom in Marlborough Street, a adolescent at the end of the table looked like he was asleep. Then, suddenly, he pipes up: ‘The alone agreeable that Telecom Éireann needs is the Sleeping Clock!’
“It set the accent for the connected action amid a buzz aggregation that put affairs in the arena and up on poles, to what we were aggravating to do in the agreeable business.”
["1047.6"]At that time in the backward 1990s, the apple was switching to the internet – fundamentally dial-up at the time – and pre-IPO Telecom Éireann was embarking on accession a portfolio of agenda backdrop that included Rondomondo, Nua and Ebeon, to name a few, as able-bodied as its own ISPs, Tinet and Indigo.
“At the time we were accomplishing all kinds of things, aggravating to ad-lib YouTube, Spotify, Netflix and Google all at the aforementioned time but afore anybody had broadband. These were all abundant account that were too far avant-garde of their time and ailing accomplished on top of it.”
Telecom Éireann’s agenda dream angry into a daydream not continued afterwards the dot-com blast of March 2000 and the absolute multimedia analysis was shuttered with the accident of bags of jobs. “It was a aphotic day,” O’Neill recalled.
O’Neill’s claimed agenda adventure began back he larboard academy and went beeline to assignment with Samir Naji’s Horizon Group. Afterwards that, he became an art and photography babysitter at the National College of Art and Design.
This spurred him and others to begin Arthouse in Temple Bar. “It was set up as a ability for abiding unemployed artists and animators and for artistic bodies to get admission to technology and accoutrement to upskill themselves for the accessible agenda world.”
One of the sponsors was Telecom Éireann, which resulted in O’Neill actuality headhunted to authorize Rondomondo in the backward 1990s to spearhead the operator’s bedevilled efforts to body a alive agreeable business.
By 2001, the agenda dream was shattered, and Telecom Éireann was to go on to accept several alternating owners. O’Neill begin himself unemployed.
“Not alone was I unemployed, I was unemployable because I had been so high-profile and the collapse of the multimedia businesses was a high-profile failure.
“Becoming an administrator hadn’t occurred to me but I had to become one out of necessity.”
O’Neill abutting armament with John Dennehy of Zartis, an alone who was additionally at the time fabricated accusable by affiliation with the dot-com collapse.
TV ambassador Stephen McCormack, again a tech administrator himself, alien O’Neill and Dennehy to a Japanese-American alleged Hiroshi Okamoto who had been active in Ireland.
“We knew that there were absorbing things accident in the adaptable gaming market, and in Japan in accurate about adaptable data. We went to Japan to suss it out and that’s back John, Hiroshi and myself started Upstart Games.”
It was the time of cast multimedia phones and aboriginal Java games, aloof afore smartphones became a thing. And O’Neill and his co-founders sniffed an opportunity.
["698.4"]“We accountant amateur from the Japanese bazaar and redeployed them to all-embracing markets. We had a lot of high-profile amateur and our big advance came back we brought Frogger to adaptable in the US and Europe. That paid the bills for a actual continued time.
“And again we started bringing all-embracing amateur to the Japanese bazaar and we formed with companies like Rovio in Europe to commercialise European amateur in Japan.”
By 2006, with the iPhone’s actualization aloof about the corner, Dennehy, Okamoto and O’Neill awash Upstart Amateur to a Chinese company.
“We got out aloof at the acclimatized time. The iPhone was advancing out and it acclimatized everything.”
With basic acquaintance of the all-around adaptable gaming bazaar beneath his belt, O’Neill went on to arch up Bandai Namco’s European adaptable business in London.
The access of the iPhone in 2007 was followed a year afterwards by the App Store, which began a anarchy in apps, distorting software administration forever. The accession of the iPad in 2010 had cogent implications for the acceptable publishing world.
It was about this time that two Irish brothers, Aidan and Kevin Doolan, started a aggregation alleged Ideal Binary and apace produced two iOS books, Rumpelstiltskin and Red Riding Hood, and three apps in its 3D archetypal abstract series.
Ideal Binary morphed into StoryToys and O’Neill was brought on lath initially as chair.
“They had congenital this superb agent for apprehension content, abnormally book content, in 3D and, to this day, we are still application it. It’s a absolutely able allotment of code.”
After adopting berry funding, O’Neill was fabricated CEO of StoryToys, an educational administrator for the agenda age.
In aboriginal 2016, the aggregation accustomed a $1m advance from Amplify Apprenticeship Partners, a aggregation affiliated to business woman Laurene Powell, wife of the backward Steve Jobs, co-founder of Apple.
Later that year, StoryToys alloyed with Amplify Amateur and Touch Press to become Touch Press Inc, closing a $10m Alternation A allotment annular anon after.
Today, Touch Press employs 44 bodies amid Dublin and New York. StoryToys, a analysis of its own aural the Touch Press family, is accomplishing 1m downloads a ages for its content.
["698.4"]The company, O’Neill explained, is in a connected accompaniment of evolution. “As able-bodied as apps, we’ve been accomplishing able-bodied with AR [augmented reality] agreeable and, for us, smartphones are absolutely aloof a medium. Our agreeable has applications on abounding altered kinds of devices, from Windows PCs to MacBooks and ChromeBooks and TVs. It’s absolutely about what is the best acclimatized average for the agreeable that we accept or can it be acclimatized for altered media.
“Our cold is to ability as abounding consumers as possible, and with the affectionate of agreeable that is able of carrying a alternating acquirement model.”
In essence, Touch Press is endeavouring to body a lifetime accord with readers and consumers of content, alpha with children’s apps and books for kids beneath five, and developing forth with them as they get earlier and move through the apprenticeship cycle.
Compared with the aboriginal 2000s, O’Neill believes it is easier to alpha a business today.
“The abstruse ambiance is lower-cost than anytime before. We couldn’t accept alike started Upstart Amateur afterwards Skype or bargain Ryanair flights. Back then, we were affairs servers and putting in racks, there were no cloud-hosting providers.
“There is annihilation abroad endlessly anyone starting a aggregation today, bar their imagination. Prototyping is easier, ascent is easier, and the agency of administration of agreeable is absolute and global.”
Having avant-garde through the PC era, survived the dot-com bust, profited from Adaptable 1.0 and steered businesses through Adaptable 2.0, O’Neill feels that the apple has accomplished aiguille smartphone.
“We may accept hit aiguille smartphone, but we are on the bend of article actual interesting. Get accessible for the abutting disruption as we arch appear a post-display world.”
The post-display apple will be characterised by audio interfaces such as the Amazon Echo and the Apple HomePod as able-bodied as new AR experiences.
“I’m not a big basic absoluteness [VR] fan but I am a big aggrandized absoluteness fan. I was sceptical about AR but back Apple appear ARKit, we pushed The Actual Hungry Caterpillar out in AR.
“We are starting to see the abeyant of accumulation the absolute and basic worlds. Players like Magic Leap and added AR businesses accept the abeyant to transform and move us to the post-screen world. That will be a apple area we will collaborate with agreeable in the apple about us in a accustomed way afterwards the charge for a smartphone or a VR headset.
“We are affective to a archetype about-face in how consumers collaborate with content, and affective abroad from smartphones,” he predicted.
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