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Get small-business intelligence from the experts. Here's a adventitious for YOU to ask your acute small-business questions, and FSB editors will advice you get answers from the adapted experts.

(FORTUNE Baby Business) -- Dear FSB: I accept a anew patented attic asphalt topped with carpet, turf, or cork. I appetite to advertise it to Home Depot and added DIY companies, but the Home Depot on-line appointment got me an automatic rejection, and there seems to be cipher for adopted suppliers. How do I get through?

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- Robert Simon, Columbus

Dear Robert: Trying to breach through the barrier created by an online appliance action can be exasperating, but we'll advice you accretion some acumen into what's activity on abaft the scenes.

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Jerry Shields, a agent for Home Depot (HD, Fortune 500), says that back a supplier is alone by the company's online accumulation center, a client will accelerate him an account of what they're attractive for and why the supplier didn't accommodated the it. The code, he adds, is for Home Depot merchants, not suppliers.

Shields suggests that you assurance up to appear Home Depot's abutting Open to Buy Day (July 15 and 16) in Atlanta, area you can accompany samples of your attic asphalt for the company's consideration.

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It may be bigger to use a middleman. Matt Yubas, the buyer of Yubas Consulting, a artefact business and development consultancy in Lubbock, Tex., suggests that you accede hiring a third-party business adviser to act on your behalf.

"Companies like Home Depot and Lowe's (LOW, Fortune 500) adopt to accord anon with business consultants, rather than inventors, because they can allege their language," he says.

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If you'd rather do it yourself, Yubas advises that you ambition small, absolute retailers during the antecedent stages of introducing your artefact to market. "Get in with the baby home accumulation food first," he says. "That way, you can airing up to the abundance buyer and angle anon to him."  

 

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