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Snickers' longstanding attack accepting celebrities to act out of appearance because they're athirst has been a huge success about the world, and never seems to get old. But acclaim to AMV BBDO in London for putting a new circuit on it, by attempting to accomplish a accomplished TV approach act out of character.
Dave, a approach endemic by anchorperson UKTV, specializes in shows like best comedies and is accepted for the cheeky, aweless accent of articulation of its marketing. But the added day, at 3.28pm, the approach aback became "Rupert," a posh, polo-playing bore. It started assuming affected programming, distinctively created for the attack -- a airless art appraisement appearance alleged 'Private Collections', an all-embracing chess championship and a atramentous and white French blur blue-blooded "Ni cascade l'amour ou l'argent."
Rupert took over Dave's announcement space, swapping its chalkboard branding with a gold and red clover identity, and controlled Dave's amusing media, announcement about horses and banquet affair etiquette. Meanwhile receptionists answered the buzz at Dave as "Rupert" and the new name alike appeared in cyberbanking programming guides.
However, in the bosom of all this, the advertisement stopped, and a Snickers bar airtight assimilate awning with the acclaimed tagline "You're Not You When You're Hungry".This was followed by addition ad in the anatomy of a letter answer to all Dave admirers and acceptable them that Rupert would not be back.
The Dave and Snickers affiliation was created by AMV BBDO and produced by UKTV Creative. The accord was brokered by Zenith and 4Sales.
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