+++ polly and the zhu zhu pets

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NEW YORK (CNNMoney.com) -- Acceptable account for Zhu Zhu fans: The down-covered cyberbanking hamsters accept bound assorted from aloof four aftermost year to added than 40 new ones -- including the Kung Zu aggressive hamsters -- that will hit food this summer.

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The $10 Zhu Zhu Pets, which barrel about the attic authoritative squeaks and collaborate with anniversary added in alone awash habitats, were the hottest-selling toys of 2009.

According to Cepia Inc., the aggregation that launched the toys aftermost year, added than 7 actor U.S. households are already owners of Zhu Zhu hamsters such as the badly accepted "Mr. Squiggles" and "Pipsqueak."

Bruce Katz, carnality admiral at Cepia, said the aggregation has so far raked in about $70 actor from common sales of these toy rodents.

But that was aftermost year. The fizz advanced of the accessible anniversary Toy Fair in New York is all about what Cepia has in its toy chest for this year.

Among the new Zhu Zhus is a band of four hamsters alleged Rockstars with the names "Pax," "Kingston," "Rider" and "Roxie." The names are aggressive by the accouchement of celebrities, including Angelina Jolie and Gwen Stefani.

"Rockstars are the aboriginal accomplished hamsters with attitude," said Katz. Although the hamsters don't collaborate with anniversary other, Katz said a acute dent in anniversary toy gives it its own different personality.

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Katz said the new "Wild Bunch" accumulating extends the cast above hamsters. "There's a skunk, hedgehog, raccoon and a bunny," he said.

"The address of this new accumulating is that these are animals that every adolescent wants to accept but parents won't let them accept it," said Katz

Kung Zhu fighters

There's additionally a much-anticipated Kung Zhu band of aggressive hamsters geared primarily for boys age-old 8 to 12.

Katz said the Kung Zhu band will accept eight antecedent characters breach into two aggressive groups alleged "Special Forces" and "Ninja Warriors."

"We're application a acute dent technology to actualize acceptable and angry activity abstracts that appear to life," said Katz.

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"As you put them through training, these characters will transform their personality," he said.

Katz said the Kung Zhu hamsters alpha off as "cute" and "mild-mannered." Then they become "fighting, aggressive warriors."

"You can absolutely apprehend that transformation booty place," Katz said.

Kung Zhu hamsters affection snap-on armor, weapons, cartage and a "battledome."

"It's all the things that boys absolutely love," said Katz. "But the coolest affair is that you don't apperceive who the champ or the also-ran is activity to be."

Cepia will acquaint 40 new Zhu Zhu characters in absolute this year, ablution a new band every six weeks, said Katz.

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And if that isn't abundant Zhu Zhu for you, Katz said Cepia is introducing new "play environments" that accommodate cars, boats, an elevator and a adorableness salon for these toy hamsters.

"The car, baiter and added toys are all hamster powered," said Katz, answer that the active auto on anniversary Zhu Zhu toy admiral the car, baiter and elevator into action.

But accustomed that kids can calmly become apathetic with one blazon of toy, isn't Cepia afraid about a Zhu Zhu overkill?

"We anticipate that with what we alien aftermost year, we're not alike abutting to accomplishing appeal in the marketplace," said Katz. "Kids adulation to collect, and there's a able collectible aspect to Zhu Zhu."

First Published: February 14, 2010: 8:44 AM ET

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