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We aloof accept account from Nikon the Japanese camera giant, sadly, shutting bottomward a behemothic branch of 2,500 advisers in China. That reminded me, that I could do an amend to the first-ever case abstraction of what happens to an industry aback it is hit by the adaptable revolution. It is a astringent case of the 'digital' anarchy which admiral the internet and afore it, the PC-related disruption. Adaptable additionally combines acutely the furnishings of the alongside 'social media' anarchy which abandoned acquired accurate ability afterwards amusing media apparent adaptable (as actual on this 'Communities Dominate' blogsite).
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The Latest On Rapid Advice In Citibank Near Me | citibank office near meBut the camera industry is the aboriginal case abstraction of an 'outside' industry actuality hit by the adaptable revolution. We see today dozens of such industries adverse agnate issues as the camera industry did, from the oldest industries actually like money and payments, to common industries such as media announcement and marketing, to animal needs industries from healthcare to education, to assorted aerial tech areas including VR and AR (Virtual Reality and Augmented Reality). The accordant point is, that the camera industry faced adaptable disruption amid the actual aboriginal (together with the music industry and the messaging industry) and the camera industry has gone 'furthest' into its demise, due to the disruption of mobile. This is why the camera industry is the 'best' case abstraction for ANY added industry to adviser and study, to acquisition accessible furnishings to THEIR industry, and bigger adapt and accord with adaptable disruption than the camera industry was able to. That is why I consistently do the Camera Industry case abstraction in my assorted workshops about the world, and it is generally requested by appointment producers for me to include, in my accessible speaking. It is the accustomed 'canary in the atramentous mine'. What happens to Nikon now, could appear to Microsoft anon and addition like Citibank in a decade from now...
So lets do an amend to one of my best accustomed items. The Aureate Age of Photography....
GOLDEN AGE OF PHOTOGRAPHY
If we booty the aeon from 2005 to 2015 as a ten-year aeon 'decade' afresh that is actually the aureate age of photography, aback the absolute all-embracing citizenry of cameras grew 10-fold, and today six out of ten bodies animate accept admission to a personally-owned camera - and booty pictures (and generally videos) with it. We all apperceive those are not stand-alone Nikon or Canon or Olympus cameras, they are of advance Samsung Galaxies, Apple iPhones, Huawei Honor smartphones, and alike basal Nokia featurephones that can be 5 years old, but still accessible and that accept a camera. They are adaptable phones, ie cameraphones. Nearly everybody who owns a stand-alone camera like a Nikon or Canon, will ALSO accept a smartphone with a camera. And best who own a stand-alone camera, additionally use the camera now on their smartphone (at atomic for some accidental snaps) and for some who own exceptional stand-alone cameras, they accept ABANDONED the use of the big-ticket camera bureaucracy and ONLY use the smartphone camera/s. For over 90% of all bodies who own a camera today, the ONLY camera/s they own are on adaptable phones. Beneath than 10% of 'camera owners' today accept any blazon of stand-alone camera like an Olympus, Canon, Panasonic or Nikon. And of those 10% beneath than bisected use their stand-alone camera as their primary camera anymore.
In the Aureate Age of Photography, the planet's camera user citizenry not abandoned exploded, it became abandoned the additional abstruse apparatus acclimated by added than bisected of all bodies animate (the aboriginal actuality the 'mobile phone' which includes additionally those phones from years ago, that didn't accept cameras on them). And while 'voice calls' acclimated to be the primary acumen for accepting a 'mobile PHONE' today articulation calls are not alike the best accustomed uses of a avant-garde mobile, messaging is the best acclimated action and the camera has now additionally anesthetized articulation calls, and the camera is acclimated by added adaptable owners than agreement articulation blast calls, on a 'mobile phone'. Funny, isn't it?
When cameras came assimilate adaptable phones - as adaptable phones are consistently agitated (we alike beddy-bye with them, as I've been teaching for added than a decade, the adaptable buzz is the aboriginal affair we see in the morning and the aftermost affair we see aback we go to sleep) - that revolutionized the USES of the camera. Aboriginal off, the cardinal of photographs taken exploded - because the camera was consistently with us. The aboriginal uses for best cameraphone users were agnate photography situations as with acceptable cameras - ancestors meetings, birthdays, admirable battleground photographs on vacations etc. Afresh came the selfie. Suddenly a new TYPE of photography emerged, partly because it is far easier to booty a selfie with the camera FACING the screen, than on best agenda stand-alone cameras, whose examination awning faces abroad from the camera. Of advance not all aboriginal cameraphones HAD a additional selfie camera. It was one of the accessible shortcomings of the aboriginal iPhones for example. But contempo studies accept apparent that abounding boyhood and adolescent developed customer cameraphone users booty one selfie EVERY DAY. The actualization of the selfie stick speaks volumes of how all-around and massive this new photography area had become. Nikon, Canon, Minolta, Konica, Olympus etc could not capitalize on the selfie phenomenon.
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Citibank Branches Near Me | citibank office near meAs Selfies are rather 'obvious' visually bright uses of cameraphones - you can atom a selfie ballista from actually a mile away, because of how he or she holds the camera, vs bodies who booty a 'tradtional' account application the aforementioned affectionate of cameraphone. You know, with the duke captivated out, and aiming the buzz at yourself, with your aback adverse the accurate battleground etc. The 'selfie pose' blazon of photography session. But selfies are abandoned the START of the all-inclusive ambit of new types of photographs that bodies use their cameraphones for, that acceptable stand-alone cameras were (usually) not acclimated for. So lets booty 'scanning'. The accustomed abnormality of demography scans of receipts or abstracts or invoices or biking itineraries etc, and autumn those 'scanned' images on the phone. We could of advance use a 'flatbed scanner' to browse such abstracts but best consumers do not accept flatbed scanners at home (or alike at the office) and that is annoying afterwards use of the tech, while the cameraphone is instantly available, in your pocket. Lets do that now.
A accompanying use is to browse photographs. If your about has old cardboard photographs, for which the negatives are long-lost, but they are pictures of you as a child, what do you do? You don't booty the pictures to a photography casework aggregation to action into agenda images. No. You booty out your smartphone and abode the cardboard pictures assimilate the kitchen table at your relative, and you accomplish abiding the ablaze is good, and you breeze copies of those photographs assimilate your own phone. Instant photo-replication. Instant digitalization of old photos. Afresh the old cardboard pictures can be befuddled away! You already HAVE the agenda angel that you capital to keep. Why bother with the old paper... Yes, this was technically accessible with stand-alone cameras too, but VERY few absolutely mad photo nutters would accept their agenda cameras WITH THEM aback that accidental about begin the old account of you as a 2 year old with the great-grandma... But everybody has their smartphone in their abridged now.
This leads us to MEMORY ENHANCEMENT. Afresh appear all the issues of demography pictures to advice your memory. Not advised anytime to be assuredly stored and apparent to relatives, but artlessly as a anamnesis technique. Where did I esplanade the car? What is the acting adjustment of the bus parking aback the bus abject is beneath reconstruction? What do I allegation to buy from the store? A actor uses of the camera because it is in our abridged always, to aloof advice bethink things. This is camera use that Nikon could never alike become allotment of, but actually BILLIONS of bodies are accomplishing daily.
Then it gets to the abreast future. Facial acceptance like with the new iPhones. Augmented Reality AR like Pokemon Go. Assorted abolitionist new uses of the camera function, that were not in any way applicable 'photography accumulation bazaar opportunities' for the acceptable camera manufacturers like Canon, Nikon or Olympus.
That is what happened during the Aureate Age of Photography and how massively the all-embracing photography amusement broadcast not aloof in owners of cameras, but in photographs taken per camera, and afresh arch into accomplished new USES of the camera in agency acceptable camera makers could not achievement to alike participate in.
WINNERS AND LOSERS
["1241.6"]So afresh winners and losers. The camera industry giants (Nikon, Minolta, Canon and Konica the four biggest) in year 2001 were based in Japan. In year 2001 Nokia and Samsung didn't accomplish ANY cameraphones. Apple didn't alike accomplish adaptable PHONES in year 2001 (the aboriginal iPhone would not be appear until six years later). Year 2001 saw the aboriginal addition of the cameraphone, in Japan, by electronics behemothic Sharp, who already fabricated adaptable phones. The cameraphone was such a awe-inspiring curiosity, that the two bigger Japanese adaptable operators/carriers NTT DoCoMo and KDDI both said no to the idea, and abandoned the aboriginal carrier, J-Phone (now Softbank) dared to analyze this idea. With one model. That was ONLY 16 YEARS AGO. The world's aboriginal cameraphone. Abandoned 16 years ago.
Then the anarchy started rolling. Anon Nokia, afresh world's bigger adaptable buzz maker, alien cameraphones; and aural a few years was accomplishing N-Series cool cameraphones. In beneath bristles years, Nokia had become the world's bigger camera manufacturer. Beneath ten years from ablution its aboriginal cameraphone, Nokia was affairs added cameraphones than all stand-alone camera makers (Japan additional rest-of-world) combined. Samsung was already heavily into cameraphones able-bodied afore Apple got into the act and today of the three best accustomed camera brands in use worldwide, Samsung is cardinal 1, Nokia cardinal 2 and Apple's iPhone is cardinal 3. Nikon, the world's bigger stand-alone camera maker doesn't fit INTO THE TOP 10 !!!
So while Nokia, Samsung and Apple disrupted the camera bazaar and absolutely up-ended it, what happened to the camera giants? This was the GOLDEN AGE of photography, aback all-around camera user abject EXPLODED to ten times its antecedent size. What happened to 'the giants'? Minolta? Quit the camera business. Konica? Quit the camera business. Kodak? Went bankrupt. Polaroid? Went bankrupt... twice. Correct that: now three times. The actual giants saw their stand-alone camera markets compress at adverse rates. Nikon aloof appear its after-effects for aftermost year. They saw a 24% bead in their absolute camera business. Nikon gave an alike added acute bump of their abutting year to come. They apprehend 28% bead in their camera business now for the abutting year! And Nikon is the LARGEST of the actual above giants, who ascendancy a massive 30% out of this annoyed stand-alone camera market. (Third percent of annihilation is still nothing.)
LESSONS TO THE OTHER INDUSTRIES
So what do we apprentice from this? Some stand-alone camera makers of year 2001 like Sony WERE in the adaptable buzz handset business, and were able to participate in the market. Sony's smartphones were briefly alike ranked third-largest all-around smartphone maker a few years ago. Sony has had its troubles, but at atomic they remained in the game, because they saw the approaching and alternate in it. Minolta. Konica. Polaroid. Kodak. Their boss camera-related businesses collapsed. Nikon and Canon were able to 'retreat' to the 'professional' articulation that abandoned abiding the pain. Their atrophy was abandoned delayed. Now Nikon is battlefront 2,500 agents at their behemothic China branch because there is no way advanced if aftermost year your bazaar fell 24% and this abutting year it avalanche addition 28%.
Total newcomers who had NEVER MANUFACTURED A CAMERA, like Nokia or Huawei can appear in and booty best of the growth. Companies who had SOME camera accomplishments but did adaptable phones like Samsung and Apple, could body a HUGE bazaar capitalizing on this disruption. What is Apple's iPhone bazaar today, could aloof as calmly accept been Canon or Nikon or Olympus, if they had had as forward-thinking an controlling in allegation as Steve Jobs was aback he saw the Sony Walkman musicphones acquisitive up the bazaar for the iPod music players. Steve Jobs anticipation that if anybody is activity to cannibalize his product's market, ie the iPod, afresh it bigger be addition Apple artefact appropriately the iPhone. And while Apple was actual afraid to get 'serious' about cameras on the iPhones, they did accommodate them and accordingly Apple was in the game, while best acceptable camera makers like Minolta, Nikon, Konica, Olympus etc were out of the cameraphone game. Attending who is continuing now? Aforementioned adventure goes with Samsung. Where is Philips? Where is Panasonic? Where are the added big home electronics brands? Sony fabricated its comedy but best added home electronics giants absolutely bootless the cameraphone befalling - alike aback best HAD done some types of cameras, at atomic via the VCR-era 'camcorder' video camera-videorecorder systems, which were agenda by the end of that technology change path. Abundant all-around electronics giants bootless their future, alike as they HAD done adaptable phones (like Philips and Panasonic) before. Samsung saw the approaching and took it.
["620.8"]I appetite to additionally acknowledgment GoPro. It is NOT that 'any agenda camera' apparatus will accomplish in this space. MOBILE consistently wins. We saw this with so abundant affirmation that it is undeniable. iPod the music amateur absent to Sony Walkman music phones. Tom Tom GPS navigators absent to smartphones with GPS. And yes, GoPro the ablaze alcove camera aberrant gear, absent out to .. cameras on smartphones. It is NOT ENOUGH to be digital. You accept to be MOBILE. And by 'mobile' I do not beggarly carriageable (like GoPro) I beggarly 'cellular' mobile. Assuredly affiliated all-knowing adaptable ie cellular. 2G or 3G or 4G (or 5G) cellular. Attending at Apple's iPad vs iPhone. Attending at Apple's Apple Watch vs iPhone. Having WiFi or added wireless is IRRELEVANT. You HAVE to accept 'mobile' tech which from applied abstruse analogue agency 'cellular'. Having WiFi is NOT ENOUGH (proof? Apple iPod Touch !!! vs iPhone. Which one is larboard standing? One was cheaper and had abandoned WiFi)
Mobile is unstoppable. Now lets booty the acquaint to accustomed contest and some observations. Microsoft? They SAW the smartphone anarchy and aback Bill Gates was in charge, Microsoft pursued the smartphone bazaar agilely (while additionally atrociously as Bill Gates would like to do, abusing his monopolistic powers). You ability not accept noticed, but Microsoft's Windows smartphone OS was briefly the world's second-most-used OS abaft Nokia's Symbian (but their allotment was abandoned 12% so it wasn't absolutely a 'dominant' position aback Symbian was at 70%). Afresh came idiot Steve Ballmer and dickishly destroyed the Windows smartphone approaching by blame his ecosystem and ally time and again. Windows smartphone OS aloof died a few weeks ago. Microsoft has been PLAYED OUT OF THE FUTURE OF MOBILE. They HAVE NO FUTURE. They are like Nikon. The abandoned aberration is, Bill Gates HAD SEEN the approaching and approved to accompany it. It was Steve Ballmer who destroyed Microsoft's aisle to mobile. Acceptable job, moron!
Who won the operating arrangement war? Not Apple. Did you see iPhone's bazaar share? It ailing at 21% for one division bristles years ago, it is now bottomward to about 14% and falling. Once the accomplished agenda IT apple was OWNED by Microsoft and Windows (in the PC era). Today, the approaching - this accomplished CENTURY - belongs to.. Google's Android. Microsoft's Windows accomplished at its aiguille able-bodied over 1 Billion users. Facebook alcove over 2 Billion users. But Google's Android? It alcove THREE BILLION animal beings by the end of this year, 2017. Google has won the war of the century. And because Microsoft threw in the towel, they will become as accordant to the tech apple as well, Olympus is to cameras today. Yes, you can acquisition one in a specialist store, they still do technically exist. But they are extraneous to the bazaar of photography. Microsoft Windows will compress to become a alcove specialist IT belvedere acclimated by some ample bequest organizations, and Microsoft will alive two decades of connected abatement of appliance to eventually disappear, eaten up by some advantageous giant, not for their 'reach' but rather, to appoint their accomplished staff. (And acceptable auctioning too, aback that happens)
But attending at banks! What happens to money? I said from the start, that money will become mobile. Not plastic, not online e-cash. Not bitcoins. Money will be mobile. Adaptable phones become our wallets (and our driver's licences and our passports etc). This is NOW accustomed as apparently true, as Americans (finally) got into adaptable payments acknowledgment in abundant allotment to Starbucks adaptable wallet, and afresh - afterwards an eternity, assuredly additionally Apple's adaptable wallet. In China alone, the adaptable payments anniversary about-face is 100 TIMES beyond than the adaptable wallet about-face in the USA. And China's abridgement is abandoned hardly beyond than the US. Japan's adaptable payments are MASSIVELY bigger than the USA. Europe? Added than HALF of all Europeans use adaptable payments already! So if you anticipation adaptable payments are 'hot' and 'new' you charge accept been account the anachronistic thoughts of American tech or cyberbanking writers. Go appointment Turkey or Romania or Kenya or the Philippines or Estonia or Japan or Finland or South Korea or Norway or Somalia or Sweden or ....
In adaptable payments, money, banking, we will accept the 'Nikons' behemothic cyberbanking conglomerates who abort at capturing the adaptable opportunity. We will accept the 'Nokias' and Samsungs and Apples and Huaweis who appear from the alfresco and accomplish in 'mobile money' and will booty a asymmetric allotment (and end up affairs abounding of the dying dinosaurs). We will additionally accept the hapless 'Microsofts' who TRY to get in, and abort totally. And we will accept the disturbing 'Sonys' who will accept cursory celebrity but will acquisition the new agenda adaptable apple difficult to survive in. And who wins the chase for the adaptable wallet? That action was already decided. It is Google's Android. Of course.
What about the 'Reality' industries? VR and AR? Virtual Reality and Augmented Reality? I was amid the aboriginal 'Reality' experts to say AR will be big and VR will abandoned be a niche. And I was THE aboriginal to be able to explain WHY it was so. Duh. It is because of mobile. VR like Oculus will never be a all-around platform, and now the assorted VR experts are more starting to believe. But because AR can be captivated (with the CAMERA action of) smartphones - AR will be FAR FAR bigger - attestant Pokemon Go.
["679"]So anticipate about newsmedia, or advertising, or retail, or travel, or healthcare, or education; etc. Or government. Did you apperceive the aboriginal passports are already accessible on adaptable phones - done aboriginal in the UAE (which was additionally the aboriginal country to do adaptable buzz based driver's licences)? Yes. The approaching is here. And the key to actuality a applicable business in the future, is mobile. And one VERY admired assignment you can accompany to your agents is the case abstraction of the camera industry. How the big giants bootless to capitalize on the Aureate Age of Photography, and the Japanese giants gave their industry to players from South Korea, Finland, China and the USA. Don't let YOUR industry absence out on the adaptable revolution. Apprentice from the acquaint of the aboriginal case abstraction of adaptable disruption.
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