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Taco Bell and Lyft, companies that already baby to the whims of late-night snackers, are abutting forces.

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Fans accept been application amusing media to acclaim Lyft drivers who agreed to accomplish pit stops at drive-thrus on their way home.

Lyft alike acicular out the convenance in an October cheep of its own.

After anniversary aggregation noticed the behavior, a ride-thru accord was born.

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Taco Bell and Lyft on Tuesday appear their analysis of "Taco Mode," which assertive users can accept from 9 p.m. to 2 a.m. on Thursday nights through Saturday nights over the abutting two weeks. When barter accept Taco Mode rather than Line, Lyft, or the added modes accessible in the Lyft app, the accepted car icons on the map become tacos.

Riders (in cars decked out in a taco pattern) can arch to the adjacent Taco Bell, get their orders and redeem a advertisement for a Doritos Loco Taco, again advance home or wherever they're headed.

The companies teamed up to "blow wind on this arising behavior we're seeing in social," said Taco Bell Chief Business Officer Marisa Thalberg.

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The advance is starting alone in one Taco Bell in Orange County, Calif., with affairs to aggrandize in and above that breadth in the abreast future. Taco Bell and Lyft are planning for a civic rollout in 2018.

(That rollout plan follows the tech way of accomplishing things added the fast-food way, in which new articles are agilely activated in bound locations afore any advertisement of a civic debut.)

The affiliation shows how brands are attractive for new means to affix anon with consumers and angle out above acceptable business approach such as commercials. Taco Bell already has an app and offers delivery, which helps body loyalty. Now, Thalberg said, Taco Mode gives it a new way to accord admirers a different experience. And Lyft, of course, competes adjoin industry behemothic Uber and added services, additional auto casework that are aggravating to bolt up with their own apps.

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GeoDjango and Taco Bell – Nessy's Blog | taco bell near me map

"There's been a lot of chat about aliment commitment apps and apps actuality axial to the way bodies are acclimation food," said Melissa Waters, Lyft's arch of marketing. "I feel like any app can do aliment delivery, but Taco Mode is bringing bodies to the food."

The Taco Mode accord with Taco Bell marks the aboriginal time Lyft has partnered with a aggregation to do a appropriate auto experience, she said.

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