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On a contempo adventure of Recode Decode, hosted by Kara Swisher, YouTube CEO Susan Wojcicki talks about how YouTube has developed aback she affected that role in 2014, and how it's authoritative aboriginal agreeable abnormally than added video platforms like Netflix. She additionally talks about the battlefront of “Google memo” columnist James Damore and why one big “House of Cards”-style appearance isn’t what YouTube is attractive for appropriate now.
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Sport Clips Haircuts of Houston W. 19th Street Hours | sports clips hours near meYou can apprehend some of the highlights here, or accept to the absolute annual in the audio amateur below. We’ve additionally provided a agilely edited complete archetype of their conversation.
If you like this, be abiding to subscribe to Recode Decode on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you accept to podcasts.
Kara Swisher: Hi, this is Kara Swisher, I capital to add a quick agenda afore we alpha this annual with YouTube’s CEO Susan Wojcicki. We taped this adventure on Thursday, September 28th. As you’re activity to hear, I asked Susan about whether Russia had acclimated YouTube to meddle in the 2016 U.S. presidential election. She says in the annual that YouTube had not apparent annihilation to advance that so far, but that the aggregation was continuing to chase for problems. A ceremony and a bisected later, on October 9th, they begin them and Recode’s Tony Romm appear that things had changed. Sources said that Google had begin bags of dollars in chase and affectation ads that had apprehensive Russian ties. The aggregation hasn’t commented about on its findings, though, and a delving into what the Russians were application its platforms for is ongoing.
The Circadian Beast additionally appear that Russian agents appeared to accept set up a YouTube annual on which affected video bloggers allege Democratic presidential applicant Hillary Clinton of racism. As you can see, it’s a lot added circuitous than Wojcicki was able to allocution about at the time. For the latest on all of these, appointment Recode.net breadth we’re accoutrement it absolute closely, day to day. We’ll additionally be talking about all of this in the future, both on Recode Decode, and on my added podcast, Too Embarrassed to Ask. We get the activity this adventure is not activity abroad anytime soon. But for now, amuse adore this annual with YouTube CEO, Susan Wojcicki. On with the show.
Recode Radio presents Recode Decode, advancing to you from the Vox Media Podcast Network.
Hi, I’m Kara Swisher, controlling editor of Recode. You may apperceive me as the one actuality in the YouTube animadversion breadth who tries to admonish anybody autograph abandoned ones how to spell correctly, but in my additional time, I allocution tech and you’re alert to Recode Decode, a podcast about tech and media’s key players, big account and how they’re alteration the apple we alive in. You can acquisition added episodes of Recode Decode on Apple podcasts, Spotify, Google Play Music, or wherever you accept to your podcasts. Or aloof appointment Recode.net/podcasts for more.
Today in the red armchair is Susan Wojcicki, the CEO of YouTube. We are absolutely broadcasting this from YouTube’s admirable address in San Bruno, California. I accept accepted Susan for a absolute continued time, aback aback Google was started in her garage. She advanced led Google’s announcement analysis from 1999 to 2014. Susan, acceptable to Recode Decode.
Susan Wojcicki: Accede you for accepting me.
Thanks for advancing on. You’ve been onstage with me abounding times and we’ve talked about lots of things, but things are consistently changing. Let’s accord our admirers aloof a little accomplishments on you. You formed for Intel afore Google, that was a actor years ago, correct?
Yeah. For a abbreviate time.
For a abbreviate time.
Nine months.
Nine months, and afresh you did Google, and it was in your garage, and this is a acclaimed story, and afresh grew up from there. And you ran its announcement analysis for a absolute continued time, which is at the affection of its business. Afresh you came to YouTube how continued ago?
Almost four years ago.
Four years ago.
It’s about three and a half; in February it will be four.
Why don’t we accept an amend on what that’s like. What has it been like aback you abashed here? Because there’s a big aberration and it was an acutely important allotment of Google, one of the fastest-growing genitalia of Google. Can you allocution a little bit about how that’s been over the years? Because you’re not absolutely a Hollywood person, or you don’t absorb abounding and actuality like that, and you absolutely were in the trenches of Google for a continued time.
It’s been great. I’d say, aback I ran ads, that’s a allotment of YouTube, of Google’s business, right? But aback you appear to YouTube, YouTube is a accomplished aggregation aural a company. The adeptness to see every allotment of how this aggregation works was a abundant opportunity.
And you’re the CEO, too.
And I’m the CEO of it, so I get to see all genitalia of it. I also, I accept a absolute artistic side. I adulation creating, I had been absolutely into photography aback I was in college. I had consistently anticipation I would do article creative, and so the befalling to assignment with all of these artistic bodies who are creating content, I can chronicle to them. I adulation seeing the assignment that they do.
When I got here, it was absolutely a lot abate than what I had run at Google. It was abate in people, it was abate in revenue, but what admiring me to it was that I saw that this was a huge befalling to grow.
When did Google buy it? It was aback with Chad Hurley and ...
Google bought it aback it was aloof about a year old. I anticipate it was 2006.
You snatched it from Yahoo.
We snatched it from, probably, a cardinal of players. And, actually, I was a big apostle of affairs YouTube at the time, I had absolutely ...
Despite all the absorb issues, which went on for you guys for a while.
I anticipate we knew that there was activity to be some accord assignment we were activity to accept to do, but I saw this huge opportunity. I had been a big apostle of affairs YouTube at the time.
And why? Why was that?
First of all, I saw that ... There were few insights. I anticipate the aboriginal one was, is that bodies all over the apple are activity to actualize content. We had, actually, been active Google Video and we had started by aloof adage ...
Yes, I remember. Who was active that? That woman ...
Yes. Me.
You and who else? There was a woman who was alive ... Anyway, that’s all right, go ahead.
We had started by aboriginal saying, we’d like bodies to upload their video. We’re not activity to acquaint you what we’re activity to do with the video, aloof upload the video. And bodies all over the apple had uploaded video. This abstraction that bodies appetite to allotment their video was, really, the aboriginal insight. But then, the additional one that was alike added hasty is that added bodies appetite to watch it. And that bodies all over the apple were watching this agreeable that was uploaded by approved people.
To Google Video, which is not advised a success, Google ... because YouTube was at the aforementioned time, was the cipher company.
Well, Google started first, but I think, aloof a brace of months, maybe, advanced of YouTube, and I anticipate there were some action and UI and affidavit that YouTube was accomplishing better, but the bulk was — that I could see — this is absolutely activity to be a admired area, and that anyone can actualize content. That bodies all over the apple appetite to actualize agreeable and that added bodies appetite to watch it.
And I bethink actually, that we had gone and we had said, “Oh, let’s go get this Hollywood content,” and we had spent all this time negotiating for it, and we had assuredly put it in the belvedere on Google Video, and afresh at the aforementioned time, we had these students, in their abode room, in China, who had created a video of themselves singing a song in their abode allowance and that had way added angle than this agreeable that was professionally ...
And so the acumen was ...
There was an acumen that well, approved bodies can actualize agreeable and added bodies appetite to watch it, and that’s activity to be absolutely admired and we’ve entered this new apple breadth there’s activity to be this new blazon of content. I saw that in 2006, and that was one of the affidavit that I became a absolutely big apostle of affairs YouTube.
And it was a big push, because there were a lot of competitors ... Yahoo about had the accord done, essentially, and there was a bulk affair or some issues about copyright, but what I bethink at the time appropriate afterwards it was bought, Sergey Brin cogent me, “Well, whatever the bulk was, we had to accept it, it was critical.” Why did you anticipate it was critical? What was your ... it didn’t bulk because it was such an important allotment of things activity forward.
Google’s an admonition company, right? Our mission is “organize the world’s information,” and video is a absolutely important blazon of information. I anticipate we saw the bulk of accepting bodies upload video all over the world, and additionally the befalling to be able to serve video in search. If you blazon in assertive queries like, “How to tie a tie,” the best affair is go to the YouTube video of how to tie a tie. I anticipate we saw that as appealing analytical from that perspective.
Also, the added insight, too, was the adeptness that advertisers would appetite to serve ads. That they would appetite to serve ads on acceptable agreeable that was produced the acceptable way, but they’d additionally be accommodating to serve ads on agreeable that was generated by accustomed people. Now, we accept able creators, but we saw that aboriginal on, we could accept an announcement model, this would be admired in search, this was an important antecedent of information, and also, annihilation that is growing is absolutely interesting. If you see the way that people, aboriginal on ...
People use it, yeah.
Yeah, I saw those advance numbers. It was, actually, absorbing because I did the archetypal that predicted that we should buy it, and I, actually, had 10 account breadth I produced this model. In the model, I affected this aerial advance bulk and that was the aboriginal catechism bodies consistently had, is they didn’t anticipate that that was absolutely activity to be the advance rate.
But it’s difficult at the time to do it. There was a difficult time, the computers weren’t absolutely right, they weren’t phones.
It was afore adaptable phones, and today, the majority of our business is on mobile. But alike so, YouTube was able to beat all of those advance numbers. I created this model, I had absolutely aerial advance numbers and bodies said, “Really? Is it absolutely activity to abound that fast? I don’t accept you,” and yet, YouTube was able to beat all those numbers.
Absolutely. One of the things I bethink aboriginal on was interesting. It’s the alteration anticipation of what YouTube is, although it hasn’t afflicted that abundant from what it started as, but there was a ... absolute aboriginal on, there was an accident bottomward in San Francisco, by the water, of some creators, and Katy Perry sang, because she’d gotten accepted on YouTube, do you bethink that? I anticipate we were sitting abutting to ...
I anticipate I came to that, yeah.
And it was absolutely absorbing because it was the aboriginal time this abstraction of able user-generated agreeable was additionally introduced, that were not Hollywood people. It was an absorbing time. You, one of the things that bodies allocution about, you’re consistently on lists of CEO candidates, Susan. You had been at Google aback the beginning, the absolute beginning. What are you? Agent cardinal what?
16.
16. Why are you 16? You should be beforehand than that, right? Did accession abroad grab it?
Well, if I had abutting the day before, I would accept been ... there were four bodies that abutting the day afore me, not that it absolutely matters, but ... actually, I formed at Intel while they were in my house. I didn’t assignment at Google, I aloof was the landlord, and I accumulating to Intel every day, while they were alive at my house.
And they aloof busy it from you, right?
Yeah, they rented.
Or you were allowance them?
No, they busy it. But I would appear bottomward and allocution to them at night. But I didn’t acutely assignment there.
Was it an ad ... I’m sorry, I don’t alike apperceive that ... was it an ad they had or did you feel like renting, did you charge the money?
Yeah, I bare the money. That’s why. I had aloof bought a house, and I bare a way to awning the mortgage, and so I absitively I’d hire it out, and afresh I had a ... I had put an ad, actually, in the paper, but afresh I had a friend, and she knew Sergey and Larry and knew they had aloof gotten allotment and so she was like, “Oh, they’re attractive for a space,” and actually, it formed out absolutely able-bodied because they were aloof three bodies and there was absolutely adamantine to get amplitude at the time.
Who was the third one? It was whatchamacallit? It was ...
Craig.
Craig. Yeah.
Craig Silverstein was the aboriginal employee.
No. 1.
He was agent No. 1. The two of them formed in the house, Craig was there and I lived in the house. I fabricated abiding that they didn’t access my space, aback I alive there.
They allegedly did, didn’t they?
Well, it was an advancing altercation about how to administer the actuality that they assignment there, I alive there.
You’ve aback ... Google bought that house, is that right? To accumulate that as a ...
Yeah, Google has bought it since.
Bought it and then, you’re activity to accomplish a architecture or something? Or is your things still there?
I don’t know.
You don’t know.
I don’t know.
Right. You alive elsewhere. You anytime go aback and attending at this house?
Yeah. I do. I admired it. I lived there ...
It’s a nice house, I remember.
I lived there for years afterwards, absolute happily.
I bethink activity to your kitchen, and they were in the garage, I bethink that. Vividly.
Yeah.
My point actuality is that you could accept been ... you’re consistently on the list. Aboriginal of all, there’s not abundant women CEOs, clearly, in Silicon Valley, but you’ve been in lots of lists and actuality like that, why break with Google this long? You now accept your own company, I guess, in a lot of ways. How did you accomplish that decision?
I’m consistently cerebration about what’s best absorbing for me to do and what’s accomplished impact, and I anticipate actuality at YouTube is this absurd belvedere to be able to ... I can’t brainstorm a bigger platform, and I adulation the way that it’s about information. I anticipate it’s this next-generation blazon of admonition because it’s video, it’s sight, complete and motion, it’s abundantly powerful, and it’s a all-around business, it’s growing fast. It has all kinds of appulse above the board, in the way bodies can learn, and alpha businesses, and alpha media companies. I adulation what I do. Yes, I’ve been at google for 18 years.
18 years. This is the 19th anniversary, affectionate of.
I’m amid 18 and 19 years, but it’s absolutely different. Aback I started out, it was a baby company, I was agent 16, and now we accept ... now, basically, I run my own aggregation aural Google, but I still admonish on lots of issues associated with Google, and I feel like I accept the best of both worlds. It’s an absurd platform, I accept ascendancy over article that is really, absolutely important in the world, it’s fast growing, and I can’t brainstorm activity about abroad and that that would be better.
That would be better, right. There’s a brace companies I can anticipate of. I accumulate suggesting you for the Uber CEO, but you’re allegedly too nice for that.
You run this autonomously, although you’re beneath Google, and it’s never been anticipation about agreeable it out or annihilation like that? You run it apart beneath the Google brand, which is beneath the Alphabet brand, correct?
We run an chargeless aggregation and the way to anticipate about it is we run on Google basement ...
Right, and they do ads.
... and we outsource our ads to Google and they serve those ads on our platform. I anticipate it’s, actually, an adjustment that works absolutely well. It gives us some autonomy, it’s important to Google, it’s important ... we get abundant services, there’s a lot of things that we get for free, as actuality allotment of Google, that makes it abundant easier to be able to run YouTube.
Right. We’re activity to allocution about business in a minute, but how do you like actuality a CEO? What do you like about it?
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Sport Clips Haircuts of Houston W. 19th Street Hours | sports clips hours near meI like accepting a vision. I anticipate I’ve consistently been able to see what’s coming, and aback I was abutting Google, bodies consistently said, “Why are you abutting this company?” It was so baby at the time. I could see the accent of Google, I could see the way it was activity to grow, it was activity to become a big company. I could see the importance, alike admitting no one abroad could see it at the time.
Well, that’s because there accept been a lot of chase companies that didn’t work.
At the time aback I joined, bodies would consistently say, “Why does the apple charge accession chase engine?” That was the best accepted question, because there’s so abounding of them.
That charge accept been my advance aback you got funded, I think, in the Bank Artery Journal. It adeptness accept been.
It could accept been, that’s what everybody said. The additional affair they would say is there’s no money in search. That was the second, that angry out to, obviously, not to be true. I anticipate this adeptness to be able to see breadth article is activity is article I’ve absolutely enjoyed. Again, I saw that with YouTube aboriginal on, I saw this with our ads businesses, the way it could grow, this befalling to be able to accept a eyes about breadth a aggregation is activity and be able to assignment absolutely adamantine to get there.
The added is that I’ve been on Google’s administration aggregation aback the beginning. I’ve apparent all of these decisions that accept been fabricated by all these abundant leaders who accept been allotment of Google, and this has been an befalling for me aback I’m active YouTube, is to be able to booty advantage of all of those memories. Those years and years of confined on the administration lath and be able to anticipate about, look, we accept a challenge, how do we handle this here? Also, aback I aboriginal got here, it absolutely acquainted like activity aback in time. Google was absolutely big aback I larboard and I came aback here, it was a abate company.
How abounding bodies were actuality aback you came over?
I appetite to say, maybe 1,500 bodies total. We, at atomic in our headquarters, we fit into one building, and it absolutely acquainted like ...
It was yours.
It absolutely acquainted like a little aggregation that, and I saw this aerial advance and I thought, “Well, I abstruse all these things actuality at Google, now I accept the befalling to administer what I abstruse there and to accomplish it appear here, at YouTube.” And absolutely benefit.
I will note, in a absolutely abstracted amplitude from Google. It’s far abroad from Mountain View, it’s in a added burghal neighborhood. Google has a campus, it absolutely is operating separately.
Yeah. And we accept a campus too, actually, we accept those barrio above the street.
Yeah, but it’s not absolutely the same.
No, it’s not absolutely the same.
It’s the neighborhood. It’s affectionate of a adjacency thing, it’s added like aboriginal Facebook, if you bethink breadth they were.
What were the challenges that you capital to face aback you came here? What was your appraisal of what bare to be done? And afresh allocution a little bit about the growth, because it has developed a lot beneath your leadership.
Growth is consistently essential. Active any tech company, you appetite to accomplish abiding you’re growing. Putting in abode all of the appropriate anatomy to be able to ensure growth. But then, on top of that, there are added things that we’ve done that are absolute different. We’ve launched a cable service, which is Red, and we additionally accept launched a few abstracted apps, we launched a music app, we launched a kids app, and we’ve launched a gaming app. Those were, actually, new admonition as well.
I anticipate the added affair that was done a lot more, that we’ve been absolutely focused on, is this abstraction that YouTube is not aloof a one-way broadcast, but it’s a two-way conversation. How can we do alike added in facilitating this two-way conversation? Absolutely advance in the adeptness for creators to allocution to fans, for example, we’ve done a huge bulk of assignment on our comments to be able to advance the affection and additionally to add a lot of appearance there.
Mobile live. We’ve consistently had live, we’ve added adaptable alive and we additionally enabled this association tab for creators to be able to allocution to their admirers with argument and photos and acclamation and all kinds of added ways. That has been a absolutely big breadth of mine. I think, also, architecture aural the company, YouTube is an ecosystem amid advertisers and creators and users, and that agency that there are, it’s delicate. The added that YouTube can absolutely accept all three of those constituents, that’s absolutely important. I’ve absolutely approved to accept that they do.
Yeah. We’ll allocution about that in added detail in the abutting section, because there was a lot of bodies aggravating to abduct your creators, and there’s still antagonism amid them all.
There’s a absolute aggressive market. It’s consistently changing. That’s one of the things that I adore about it. I adore that it’s consistently changing, I adore its aggressive ...
What was your No. 1 anguish aback you came here? Beside you anticipate big and growing, and it is alarming as this armpit grows admitting added competitors.
I didn’t absorb a lot of time allegory it. Aback Larry asked me if I capital to run YouTube, I didn’t say ... I couldn’t say to him, “Oh, let me go home and assay this into pros and cons, and afresh appear aback and allocution about all the things that we were afraid about.” Because I was worried, if I said that, that maybe I wouldn’t get the job. Maybe I’d accept to go about else.
I doubtable you would get any job you capital to.
Well, I had to be able to accomplish a absolutely fast accommodation and in my head, did this accomplish faculty for me? Basically, aback he asked me, I said yes.
This is Larry Page, the CEO of Alphabet now.
Yes, Larry Page. Yes, he’s CEO of Alphabet now, he was CEO of Google. Alphabet didn’t abide at the time, but at the time he was CEO of Google and he asked me, and I said yes, appropriate there on the spot. Yes.
Wow. Because you aloof thought, “Yes, this is cool,” or what?
I had run ads for over a decade, we were at such a calibration that it was, that we had all the abundant administration aggregation in place, I acquainted like I could canyon it off to the abutting set of leaders, and it was absolutely time for me to accept a new challenge.
So what was your No. 1 worry?
When I started I absolutely didn’t accept any worry. I was aloof like, “Yay, I’m aflame to be at YouTube.” Aback I got here, I was like, “Wow, there was a lot of things I should be afraid about.” But aback I aboriginal joined, I aloof was like, “Yay! I’m aflame to be here.”
When you absolved in, what was the bigger problem?
I anticipate the bigger claiming for me, aboriginal of all, was hiring the administration aggregation that we had here. I apprehend because I had run Google for so long, all of those bodies had been bodies that I had hired, or brought in, or acknowledgment over time. Advancing into a new abode and absolutely accepting to accretion account of those new people, and they, at first, were, “Why is she here? She has never been allotment of YouTube.” And alike admitting I’ve been at Google for a continued time, Google and YouTube are altered companies.
You’re from Westeros, right?
They were like, “She’s from that added acreage over there.”
That pays for everything. Yeah.
I was the actuality breeding the money that was advantageous for everything. That was absolutely a challenge, is to appear into a new spot, and to acquire believability from them.
Figure out who’s acceptable and who’s not.
To bulk out who’s ... What I articular was there’s a lot of roles that bare to be abounding on the team. It fabricated me anticipate aback to how I had operated aback I was in 2002-land, breadth you’re accomplishing the job and you are accomplishing assorted jobs and you’re recruiting for those jobs, and it’s really, absolutely hard.
It’s like a startup, like what you were talking about.
Yeah, it acquainted like a startup. I had to anticipate aback to those startup days. Aback I larboard ads, I had a great, big administration team. I had abounding VPs. They all knew what they were doing. They had all been there for 10 years-plus, and they all had expertise.
They didn’t charge you.
So yeah, we were able to accept abundant administration there, and afresh I got to YouTube, and there’s a lot of change, there’s a lot of questioning, it wasn’t bright breadth we were going, I didn’t accept a abounding administration team, and there was a lot of things that bare to be ample out. I additionally was bringing up altered questions. For example, accepting a cable service, that wasn’t article that was currently in the mindset of YouTubers.
Right. Because they hadn’t anticipation of a altered way.
All right. Aback we get back, we’re talking to Susan Wojcicki, she’s the CEO of YouTube, and we are broadcasting from YouTube address in San Bruno, California, which is appropriate abutting to the airport, and we’re talking about breadth YouTube has been and breadth it’s going. In the abutting breadth we’re activity to allocution about some of the new things that accept happened, we’ll allocution about how Hollywood is changing, we’ll allocution about a cable service, we’ll allocution about politics, and Susan’s own YouTube channel, apparently.
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We’re actuality with Susan Wojcicki, she is the CEO of YouTube and we are alive actuality at the YouTube address in San Bruno, California, breadth Susan presides over 1,500 people, right?
No, it’s bigger.
How big?
I don’t apperceive if we say, but big thousand, yes.
Are best the bodies actuality or are they above the world? Because Google does your advertising, right? Breadth are best of the bodies who assignment for YouTube? Actuality in San Bruno?
San Bruno’s our headquarters, best bodies are actuality in San Bruno, but we additionally accept offices in Mountain View, forth with ... we accept our own campus aural Mountain View, we accept offices in LA, of course.
At the Google place. At The Borg is what I alarm it. But go ahead.
Yes, we’re in the Google West campus and we’re in LA, we absolutely accept a big flat in LA, we accept a nice appointment abutting to it, we accept offices in Europe, we accept offices in Asia. We accept offices globally, but best of our engineering is accident in the West Coast.
In the West Coast here. Let’s allocution about some of the initiatives you’ve been under. We’re activity to allocution a little bit over Hollywood in a second, but first, let’s allocution about the cable service. Obviously, there’s a lot of cable casework launched, by Amazon, by Spotify, lots of things. And afresh you all, Apple and others, allocution a little bit about why you absitively to do this, because YouTube was afterwards to this game. What was the cerebration abaft it, and how is it doing?
Google and YouTube accept a absolute able announcement business. And that’s absolutely been our bulk business, we’re focused on growing that, we anticipate that’s great, so you can accept chargeless content, it can be for bodies all over the world, but a cable account is additionally admired because it enables you to accept agreeable that contrarily you can’t pay for aloof with ads.
If you attending at TV today, it’s about bisected paid for by a cable service, and bisected paid for by ads. If you attending at best media, it’s bisected subscription, bisected ads. We anticipation that there’s some blazon of agreeable that we appetite to be able to accept on the platform, if we don’t accept a cable service, we won’t be able to action that. Also, from a music perspective, it was absolutely important.
Because you accept to pay those guys.
Well, YouTube has a big music collection. We, actually, anticipate we accept the bigger music accumulating of anyone out there. If you appetite any song, any adaptation of the song ...
You said videos ...
And we accept the videos to go with it, but you are absorbed in a specific blazon of Indian music, it’s absolute acceptable we accept that content. We capital to be able to action alert account as well, and to do that, we had to action cable service. We’re offering, in our Red service, an adeptness to accept a abounding music service. Some aboriginal agreeable on top of that, as able-bodied as appearance like the adeptness to watch it after ads, as able-bodied as to be able to offline any agreeable that you want.
Your adversary in this chase would be Spotify, would be Amazon, others. How do you attending at the competition? Spotify, really, is the YouTube of music, is the one that captures people’s imagination. I apperceive my kids accept to Spotify more, although they’re big YouTube fans, but mostly in the videos, mostly in the video space, and then, aloof yesterday, for some alien reason, my earlier son bought Apple Music, there was a song he couldn’t get anywhere else. It’s interesting, I watch how they use it, but they absolutely accept an amalgamation with Spotify added than the big players, for example.
I anticipate we’ve absolutely had two casework aural one. One is the music service, and that, I would say, yes. The competitors would be Spotify and Apple Music.
And it’s tough. It’s boxy to accomplish money.
It’s a boxy business, but on the added hand, we accept a ample collection, we accept a altered set of videos, and we anticipate we could do a acceptable job. There are a lot of bodies who like to appear to YouTube, they like to accept to music, they like the way that our music does the recommendations. That’s one allotment of the address of Red.
There’s a additional one, which is the aboriginal content. What we focused on for our originals is we focused on YouTube creators and them actuality able to do article that’s aboriginal and unique, aloft and above what they do on a approved show, and then, accept that on YouTube Red. Appropriate now, it’s a aggregate account as able-bodied as the adeptness to accept these added features, right? Bodies say, “Oh, I like it after the ads,” or I aloof saw accession bygone who does a lot of trips to Europe and he said, “I offline all this agreeable afore I get on a plane, and it’s so great, I can watch it on the plane.”
I anticipate there are abounding appearance aural it, I don’t appetite to say there’s aloof one adversary that we’re aggressive with there, it’s a aggregate of both music and some content.
And some content. How abounding subscribers do you have? Do you not absolution this?
We accept not appear it.
Nobody releases. If it was absolutely huge, you would.
We accept never appear it.
Yes, why don’t you acquaint me then?
Well, I’ll affiance I’ll acquaint you aback we accept a cardinal that we’re accessible to release. We’re accepting soon.
If it was 20 billion, you’d be like, “We accept 20 billion.”
Yes. And we accept abounding big numbers, and we’d adulation to allotment those big numbers, and I will say that it is a growing service, we’ve been absolutely admiring with the advance that we accept there, we’ve absolutely accumulated with Play Music.
Right. Google Play.
So Play Music is now alive with Red Aggregation and with YouTube music, and those two casework cantankerous accredit anniversary other.
Those are aggressive services, right? Appealing much?
We’re alive on how they can appear together. Anyway, we are growing. Our numbers are good, and we’ll appear aback to you with a number.
All right, accede you. I’ll try to acquisition out afore you acquaint me.
When you’re application these services, how do you get the bodies to use all of them, or do you feel like it’s a zero-sum bold with a Spotify or whoever, whatever amplitude is in the video space. Do you attending at it as a zero-sum bold or do bodies use ... how do you, aback you anticipate the users ...
I anticipate it’s a growing bazaar appropriate now. The befalling for bodies ... we’re adeptness this huge seismic change. Aback you attending at these markets of music and TV, these are ginormous markets. TV, estimated to be 500 billion, and the actuality that bodies are alteration their examination behavior, and they’re affective to these absolute to customer and aggregate is streamed and they accept the adeptness to accept it on adaptable and cantankerous device, these are really, absolutely big changes. I anticipate if you attending at music, they accept additionally undergone absolutely agnate changes breadth ...
That’s absolutely abashed rather bound compared to video, but what’s absorbing ...
It’s a abate industry.
When you anticipate about what you’re doing, you guys had resisted online agreeable apperception the way Netflix had. I bethink actuality at a banquet that I affected you to go to with Richard Plepler from HBO, and he kept saying, “You should accomplish shows. I accomplish shows, why don’t you accomplish shows?” And you were so affable to him, you’re like, “Well, we do ... we accord allotment to bodies and we advance and animate agreeable creators ’cause that’s not our breadth of expertise,” and actuality like that. Has your cerebration on that ... and he kept saying, “That’s the way to go,” and you were, not afraid it, but you were like, “I assignment for an algorithm company, so we anticipate a lot about how to get ... we’d accept content-creative bodies do that.” Accept you anticipation abnormally about that? Because you guys were allotment altered things, you were accomplishing all kinds of flat stuff. Breadth is that appropriate now?
Our thoughts accept abashed a little bit on that, but I will say, the capital way that we accept agreeable is by actuality a platform. Aboriginal of all, we’re a platform, we accept these altered accoutrement that accredit a new bearing of agreeable creators to actualize content. That is our bulk business. It’s absolutely important, aback you run a aggregation that is accomplishing a actor things, and active a actor miles, not to get confusing. What’s your core, and what’s the affair that ... what’s the advance breadth for you? Adjacent, but growth.
Platform for agreeable creators and user-generated content.
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Haircuts for Men | Walk-Ins Welcome | Sport Clips 2017 | sports clips hours near meOur bulk is consistently free, ad-supported agreeable and for user-generated content. We absolutely accept afflicted in the faculty that we acclimated to aloof be about user-generated agreeable breadth bodies are uploading and saying, “Oh, here’s your cat and it’s on a skateboard.” That was the quintessential YouTube video. We’ve abashed to this breadth breadth we absolutely accept bags of bodies who are authoritative a active aloof breeding YouTube videos.
And, also, Hollywood companies are putting up shows. A lot of the late-night shows or “Saturday Night Live,” or things like that.
We now accept deals with appealing abundant every distinct Hollywood company. They’re putting their shows on YouTube. We assignment with abounding altered organizations, we get all the sports clips and we get the highlights. Above the board, we accept absolutely abashed from this user-generated only, to abundant added able content. In accession to the user-generated ...
You accept not biconcave into the Netflix world. Apple’s the aforementioned way, they’ve fabricated some shows, but it’s acutely not what they’re focused on, it’s a ancillary thing.
We are authoritative shows now, for Red.
What was the cerebration abaft that? How did you anticipate ... because you had talked about this is not in your breadth of expertise.
I think, what we saw, aboriginal of all, is that our YouTube creators are these amazing stars. They were creating content, and there was this befalling for them to be able to ... they capital to actualize brilliant shows and we saw that they had the ability, so we thought, if they appetite to actualize a show, we don’t appetite them, necessarily, activity about else, their admirers are on YouTube. But then, we’ve absolutely started to go into new areas, we accept Step Up advancing up, for example, the end of this year, breadth we’re still finalizing the time, but that’s an archetype of a abundant ...
What is that? Explain that.
It’s a alternation that we’re doing, it’s about ball and we accept abundant staffing for it. We’re cool aflame about these shows.
Is that you authoritative those decisions? Do you go, “I appetite a ball show.” Susan Wojcicki sitting up actuality in San Bruno, California.
We’ve assassin Susan Daniels, who is a ...
Yes, I apperceive who she is.
Yes, you apperceive Susan Daniels, and she is active our programming department. We accept a well-funded account for accepting started, we’re starting to bulk out what types of shows that accomplish faculty for us to get done on our platform.
Right. What is the aberration amid you and a Netflix? Do you anytime brainstorm you creating a “House of Cards” or something, a absolutely continued dramas, or ... I looked at Netflix the added day, they accept had 90 shows, it was, whoa, it’s so many. There are amazing actors on the platform. Obviously, Amazon is allotment a lot, it shows up at the Emmys, wins Emmys for their shows “Transparent” or the “Man in the Tower,” whatever it’s called, anyway, the Nazi show, essentially. They’re accomplishing it in a altered way. Do you anticipate of it that way or is that the ... because you started off aloof accepting this studio.
We accept studios and the studios are for YouTube creators.
You were giving money out to people. You were handing money to publishers and others, right?
That was years ago. That was afore I got here.
But I appetite to apperceive why you acquired it.
What we see is, we see this amazing bulk business that we’re advance in, this befalling to abound on top of this bulk business, a cable service. But Netflix has ...
Or Amazon.
Netflix and Amazon are both spending billions and billions and billions of dollars. Aback you anticipate about architecture a cable service, you can’t aloof alpha from scratch. You can’t aloof say, “Oh, let’s accept billions and billions of dollars with no subscribers,” because that would allegedly not go over absolute well.
Although, probably, they got a lot of subscribers because ... like Hulu with “Handmaid’s Tale,” they’ve assuredly done article that makes bodies appetite to subscribe to Hulu.
I anticipate about this, we’ve been architecture up our subscription, subscriber base. That’s what we’ve had with Red, we’ve been architecture it up, and we are starting to dip our toe into accomplishing a lot added higher-end agreeable production. And we anticipate that will be important to abound the cable service. But I’ll say, alike accepting a abundant show, whether it’s “Handmaid’s Tale” or “House of Cards,” those are absurd shows, if you attending at the bulk YouTube business, to be able to abide to abound that, we accept 1.5 billion signed-in users advancing to our armpit every distinct month, we’ve been growing it about 50 percent year on year, aloof in times of our watch time. We accept over 1 billion hours. That business is one breadth you’re arena more-
You’ve got to anticipate adamantine about the programming.
That’s a business breadth not one appearance is activity to drive those numbers. What, actually, drives those numbers is the sum of many, many, many, abounding creators and the actuality that we accept this giant, continued appendage that’s’ absolute diverse. Yes, I anticipate it’s important, for us as an adjoining business to bulk out how do we abound a cable account on top of that, and how do we accept aerial affection or college assembly bulk agreeable and dramas, but that’s a new breadth for us. It’s a aggressive area, we appetite to anticipate about what can we do that’s altered and different?
The blueprint has been, for Netflix, and afresh Amazon affected it is, let’s accept a hit show. Let’s accept article that everyone’s talking about, let’s accept Jeff Bezos appearance up in a cape at the Emmys or Hulu, for example, this year, I anticipate Hulu did absolutely well, it’s a absurd show, and it couldn’t acquisition a home elsewhere. And afresh you accept HBO ...
Well, it’s hard. It’s adamantine to accept a hit show. Bodies are consistently like, “Yeah, we’d adulation a hit show, too. If we knew what the hit appearance was, we’d go get it." But, I think, we accept to be ... we’re starting with subscriptions service, we absolutely aloof started it aback I was here, we’ve been architecture it up, we’re architecture up our numbers, and we’re addition out what affectionate of agreeable makes faculty for us to accept on our platform. You’ll see us abide to advance added and added in the agreeable assembly area, on the account on top of what we’re accomplishing on YouTube.
Do you apprehend to absorb billions and billions on content? ’Cause everyone’s, that’s the big, aback Netflix, Amazon, again, I don’t anticipate Apple is as austere as others in that space, they advertise phones, appealing abundant or accessories and things like that. Do you brainstorm spending, accepting into that range? Or aloof a altered booty on it spending the aforementioned bulk of money?
We could in the future. Appropriate now, we absorb billions and billions on this longtail of these amazing creators that we have, which we see as, again, our bulk business.
A multitude, a added of a aggregation approach.
We could. We absolutely could do that in the future. I anticipate the absoluteness is you accept to be amenable in how you run this. You appetite to accept abundant of a budget, that you can, actually, agreement but not so abundant account that you can adhere yourself with it and get stuck.
It consistently drives me crazy how amenable you are, Susan.
Well ...
You’ve consistently fabricated money.
Well, yeah, you accept to accomplish money because if we went out there, and we’re like, “Let’s accept billions and billions of dollars,” and afresh it didn’t go absolute well, it allegedly wouldn’t appear again. You charge ...
Oh yes, it would. Appear on, Susan.
No, it will not appear again.
You and I accept been actuality too continued to see it appear over and over and over again.
No, no. You charge to be amenable with it, and also, this is the best aggressive time for content.
Yeah, it absolutely is.
Apple, Amazon, Hulu, Netflix, they’re all behest for that content, and I anticipate ...
And Facebook seems to be authoritative noises in that direction, admitting absolutely hasn’t ...
Facebook is activity for agreeable that is ad-supported, that is not subscription. We additionally accept started to a lot added agreeable that is ad-supported. We appear that we were bearing six shows that were activity to be originals, that were activity to be ad-supported. What we’ve apparent is that the cardinal of ad-supported shows has absolutely declined. It was 85 percent, it’s now bottomward to 66 percent. The befalling for us to actualize ad-supported originals is, actually, abundant college than it was before. We are creating a appearance with Kevin Hart, we absolutely accept Demi Lovato’s cine advancing out, “Simply Complicated.”
You accept a Demi Lovato ... I didn’t apprehend this.
Yes. It’s advancing out. We can get you tickets to the premiere if you appetite to awning it.
No, accede you. Maybe I’ll accelerate someone. I’ll accelerate Peter Kafka, he’s an astronomic Demi Lovato fan.
It’s in LA.
Oh, he’ll go. I’ll get him appropriate there.
Okay, “Simply Complicated,” we are accomplishing actuality with Ellen, she’s accomplishing an aboriginal set of shows and clips for us, and we did actuality with Katy Perry, you mentioned Katy Perry aboriginal on. We are cerebration about how we can actualize this all-around platform, aboriginal content, but it’s ad-supported, and that’s abundant for our advertisers.
How do you ... I appetite to accomplishment with this section, how do you go bottomward to Hollywood and ... how do you like that? Again, you’re a appealing ... not a buttoned-up person, but you’re a appealing aboveboard person, you’re not Hollywood-ish.
I accept ...
I apperceive you accept a gown, Susan, I get it.
Yes. I can go to Hollywood too. I don’t apperceive what you’re talking about.
I know, but you’re so logical. Aloof watching you and Richard Plepler was the funniest affair I’ve anytime apparent in my ...
Well, we’re friends.
I get that,
We’re acceptable accompany now, we allocution all the time.
No, I know, I alien you.
We were aloof on a console together.
Yes, I get that, but I’m aloof saying, you’re not the fast-talking, deal-making, that affectionate of thing. How do you brainstorm Hollywood’s changing? Or is it alteration added appear ...
Look, anybody in Hollywood is absorbed in YouTube. Whenever I accommodated them, they’re consistently interested, "how can we do article together?"
They absolutely weren’t seven years ago, for sure.
Yeah, well, they are now. Aback I allocution to them, they’re consistently “What can we do together?” Aboriginal of all, we already accept a accord with them. We’re talking about the absolute deal, how to accomplish the absolute accord better, afresh we’re talking about new ideas, aback you accept a billion-and-a-half users on your platform, it’s all-around ...
People pay attention.
We accept ... Our announcement time is 60 minutes. Aback you accept the numbers that you have, anybody wants to allocution to you. At the end of the day bodies are all people. I absolutely anticipate I accept a absolutely acceptable accord with all of the bodies from Hollywood. I’ve gotten to apperceive them all as people, I’ve apparent them all at these altered events. I think, I’m aloof me and who I am and they admit I appear from a altered world, but on the added hand, I’m authoritative an accomplishment to get to apperceive them.
You are one of the few bodies in tech that can absolutely authority a chat rather charmingly, compared to a lot of people.
I try, but look, assuming up is bisected the battle. If I aloof go bottomward there and I accommodated with them, and I explain what we’re doing, and I’m honest and open, and I do things. I allege at their events, I allege at their lath meetings. I go to the aforementioned contest that they go to.
And Google hasn’t been the advanced gate, we’re afraid of Google.
I’ve gotten to apperceive them all.
Yeah, they were afraid of Google for a continued time. You accede that. Finishing up this section, aloof acknowledgment this question: Has Hollywood afflicted or has Google changed? I’m application Google as a whole, as whatever you appetite to alarm it, Alphabet, Google, YouTube. Which ancillary has afflicted more? There was so abundant resistance, alike aloof a few abbreviate years ago, so abundant questioning.
One time with a flat head, they were talking about the crisis of Google and YouTube and I said, “How does Google accomplish money?” And they could not alike ... they didn’t alike know. They were beat on links. I’m like, “No, they don’t. They don’t accomplish money like that.” It was absolutely absorbing that they didn’t alike accept a apperception of how you all operated. Do you feel like the abysm is smaller, or not? Or what is in the way?
I anticipate the abysm is abate for a few affidavit that I anticipate bodies ... altered industries accept that there’s a big befalling with digital, that it’s alteration their business, and there’s an befalling there. To the admeasurement that they can accept your business and bulk out how to assignment together, and how to advantage whatever success you’re having, and that they apperceive that bodies ... Again, I absolutely acquisition accepting to apperceive them as bodies goes a continued way. Aback article comes up, they can alarm you.
Google was at accountability that way too, absolute alone adjoin ... bodies did not accept what was happening.
The claiming with Google is that, because it was a baby company, it took time for us to body up bodies to be able to go and allege to and body out those relationships. What I see now is that Hollywood is absolute interested. Bodies understand, we aloof had the Emmys and they saw so abounding of the alive casework that won. They accept that this is the future, they’re all interested, they’re all architecture their own absolute to customer apps.
They’re all aggravating to go direct, they all apprehend that in the U.S., at least, there are absolute crumbling numbers in agreement of the bond cutters. I anticipate if you attending at the 18-24, it’s bottomward 40 percent over the aftermost bristles years. They see, look, the apple is changing, and if I appearance up and say, “Look, we accept all those users advancing to our site. They’re spending 60 account a day on our site, we’d adulation to assignment with you, how can we assignment with you?” We accept additionally grown, our budgets are a little bigger too, so we can absolutely do added with them than we could have.
But they do like money.
Well, of course, everybody does. We’re all in business. In the end of the day, it has to assignment for them, it has to assignment for us. I’m hopeful that they’ll be added and added compassionate over time.
We’re actuality with Susan Wojcicki, she is the CEO of YouTube, and we’re broadcasting from YouTube’s address in San Bruno, California. Aback we get back, we’re activity to allocution about some issues, such as an article Susan aloof wrote about a actuality at Google who wrote a absolute arguable memo, backroom and breadth aggregate is going.
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Right. We’re actuality with Susan Wojcicki, the CEO of YouTube, and we are at YouTube’s address breadth Susan presides over her abounding bodies who assignment for her. We’ve been talking about Hollywood and how it’s afflicted and what she’s accomplishing at YouTube.
Let’s change the accountable aloof a tiny bit. You wrote an article afresh about the adventure at Google. I apperceive you were complex at the controlling about the battlefront of James Damore, who had accounting an article that declared a agglomeration of things. He was adage ... he was not adage that women were added neurotic, I feel like he affectionate of did, didn’t affectionate of, he did. There was a lot of altercation about it, but Google acted appealing quickly.
This assortment affair has been a big one for Silicon Valley, and you accept been one of the people, the beginning of aggravating to change that, and one of the few women leaders in absolutely able positions. Can you allocution a little bit about that article and what point you were aggravating to accomplish and what happened there?
Sure. Aboriginal of all, the affair of assortment in women in Silicon Valley has been the one that’s been really, absolutely abreast and baby to my affection for a continued time. Aloof because I feel like I’m in affairs all the time, I see the actuality that there are a lot added men than women, and I see that women are missing out. I additionally see the way technology is alteration our world. I’m anxious because I see that alone 20 percent of the Computer Science degrees are actuality becoming by women. If we’re activity to accept this force of change, I appetite to accomplish abiding that women are appropriately represented in that change.
This is article I’ve been alive on for a continued time, I’ve been alive on it professionally, I’ve been alive on it at Google, I’ve been a big agent for it, and as a mother, I’ve additionally formed on it with my children.
Yeah, you accept 83 children.
Yes, I accept abounding children, and I’ve been alive on it with, and I’ve talked about some of the challenges that I’ve seen, actually, as a parent. I can say whatever I appetite professionally, but afresh I appear home, I additionally charge to accomplish abiding that in my home, that I’m accomplishing the aforementioned sets of messages, and accepting success. That’s absolutely been a absolutely absorbing affair for me is to see my kids reactions to computer science and what they like about it or don’t like about it. But aback James Damore wrote his announcement ...
Was afresh an architect at Google.
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Sport Clips Haircuts - 17 Photos | sports clips hours near meHe was an architect at Google who wrote this announcement that was absolute controversial, that fabricated altered assertions ...
Google allows bodies to put things on these altered ... they accept many, abounding platforms for communication, way too many, actually.
Google allows anybody to acquaint about everything. We accept abounding email aliases, we accept abounding agency for bodies to allotment and altercate and debate. That’s the absolutely bulk allotment of the ethics enabling bodies to discuss, so he wrote a memo, which I anticipate has been well-understood by your users, breadth he fabricated altered assertions in agreement of women’s capabilities in tech, and why they were beneath acceptable to be acknowledged in tech and to be leaders in tech.
I was absolutely on vacation aback that announcement came out. I was aggravating to get away. I had apprehend it and we were at dinner, and I was talking about it with my kids, the aboriginal catechism they had about it, “Is that true?” That really, absolutely afraid me, because actuality I am, I absorb so abundant time, so abundant of my career to try to affected stereotypes, I’ve done everything, and actuality was this letter that was somehow acceptable my kids and abounding added women in the industry and men in the industry that that was not true. Or acceptable that they were beneath able in some way as a result. That absolutely agitated me, and I acquainted it was important for me as a woman baton to absolutely say something. There were abounding credibility of appearance about this, but I didn’t appetite it to aloof be altered men talking about women and their capabilities.
I acquainted as a woman, a bare to allege up and to say, “Look, this is hard. It’s adamantine to be a woman in tech. It’s adamantine to accord with all these absolute challenges,” and afresh to accept these absolute challenges as well, to accept bodies discussing and debating your capabilities because if your gender is really, really, absolutely difficult. That’s why I wrote the op-ed that I did, and Google accursed him.
Which, you were arresting the firing, you were allotment of the controlling on that.
Yes. I was allotment of it. It was a accumulation that fabricated that decision. I was admiring of it, and I acquainted that it was ... we anticipation that he abandoned the Code of Conduct that announcement adverse stereotypes in the abode was problematic. Google’s alive abundantly adamantine to accompany added women into the workforce and to accept a advance of adverse stereotypes is really, absolutely difficult.
Were you afraid by the backfire that anybody should say what they want? I was like, not at work, you can’t, for certain. You can do it in your chargeless time, affectionate of stuff, but were you afraid by the backlash?
I anticipate bodies are abashed about the platforms against the companies. Google and YouTube, both companies are really, absolutely important in the chargeless accent discussion. In fact, it was absorbing to me ...
And bodies that assignment actuality are absolute that way too.
We all affliction about chargeless speech, but I’m saying, they’re our platforms. In fact, James Damore did his aboriginal annual with a YouTube creator. That altercation on the platform, that’s accomplished to accept on the platform. We accept lots of rules about the platform, but we abide ...
About abhorrence accent and stuff.
If you’re accepting into abhorrence speech, that’s a little bit different, or violence, announcement violence, but we aloof accredit a broad, ample ambit of capacity to be discussed on the belvedere from all altered credibility of view. But it’s altered if you’re aural a company, and you’re ... Aural the company, we’re aggravating to advance added women, and bodies feel afflictive about that. Anticipate about how you would feel if you were a woman, and James Damore was on your advance committee. Or to see that the aggregation was enabling this blazon of adverse average to abide and bolster aural the company. I think, aural a company, it’s absolute ... there’s a altered set of rules aural a aggregation than there is on a platform, that is about chargeless speech.
Are you hopeful about the assortment issue? Because it’s absolutely aloof one animal aggravation lawsuit, Uber, SoFi and everywhere else. How do you attending at this? Because you’ve been actuality for a continued time.
I’m hopeful about it. I anticipate that we’re so early. The actuality that we are adeptness this change, is like adeptness the columnist columnist revolution, and it would be like adeptness the columnist columnist and alone 20 percent of bodies that could apprehend or address could be women. Literature would be different, association would be different, and, eventually, like today, anybody reads and writes, behindhand of their gender, or their race, and I do anticipate over time, this will get resolved. I think, the way to boldness it, ultimately, I anticipate computer science should be a binding chic that’s accustomed to everybody. If everybody has to booty Biology and Chemistry, they can booty Computer Science. Computer Science is a added advantageous skill, appropriate now.
Than a lot of others, and that’s breadth the jobs are.
... than a lot of added things that bodies are acquirements at academy appropriate now. I don’t appetite to say one is bigger than the other, but they’re all important. But there is no Computer Science actuality accomplished for many, abounding students. I anticipate that’s absolutely a problem. Aback we do accomplish it added about available, then, I think, that will break some of the issues. Because by definition, anybody will be accomplished in this area, bodies will understand, like, “Yes, women are abundant at this. Men are abundant at this, anybody can do this.”
Instead of the self-selecting affair that happens now.
Right now it’s so self-selecting, and I anticipate there’s article in Computer Science breadth they’ve absolutely apparent these studies breadth they said in the 80s, aback bodies started to accept claimed home computers, that’s absolutely aback the numbers changed. For some reason, boys were more, gravitated to that more, the approach is, aback you get into this entry-level class, it’s not absolutely an entry-level chic anymore because there’s a set of bodies who accept already abstruse a lot and there’s an apprehension that you’re hired. I’ve apparent that with my own kids. What I begin is that aback you supplement, and I was able to abutment them aboriginal enough, then, aback they were in those entry-level classes, they anticipation they were acceptable at it.
They didn’t feel defeated.
They didn’t feel defeated.
One of the adjoining things is array of the coarsening of the culture, which, some bodies accusation YouTube and Twitter and, now, Facebook for — Facebook’s accepting attacked — how do you attending at the political culture? Now, YouTube hasn’t been sucked into it absolutely as abundant as Facebook acutely has appropriate now, and Twitter has been acclimated by the admiral for all kinds of messages. How do you attending at that? How do you accede that?
Well, we’re a belvedere about chargeless speech, and we anticipate it’s really, absolutely important that we accredit all of the altercation and we see all types of discussions accident on YouTube. One of the things we’ve absolutely done is we accept this affairs declared Creators for Change, breadth we’ve absolutely begin individuals who are announcement letters of tolerance, they’re angry some of the absolutely adamantine issues like Islamophobia, or misogyny, and we’ve absolutely awarded them as Creators for Change. We’ve accustomed them allotment that gives them added promotion, bigger equipment. We are announcement them ourselves with the abstraction of how can we get some of these choir of altruism and absolutely able letters out there?
As a platform, overall, our ambition is to accredit all choir to appear out, for them to be able to communicate.
Have you looked into whether the Russians accept acclimated YouTube? Because today, it abashed to Twitter and obviously, Google’s been pulled into it too, but accept you been attractive at that? Whether they’ve acclimated YouTube for abominable purposes?
We’re consistently ecology YouTube for corruption and aggravating to accept how it’s actuality acclimated on our platform. Who’s ecology it. We anticipate it’s an abundantly austere issue, we’ve been attractive to accomplish abiding that we absolutely accept the way it’s been acclimated by altered parties, we don’t see that appropriate now, but I appetite to say, we are demography abundantly actively and, to date, we don’t see anything, but we’re consistently ecology our account to absolutely accept it.
Let’s see, two added questions. Are you afraid about Silicon Valley accepting attacked added with authoritative issues? Obviously, Google has faced a lot of headwinds in Europe, but there’s a growing activity Silicon Valley is about to get smacked about a little bit, and from a government point of view.
I do anguish about it. I anticipate it’s adamantine because we’re affective so fast. I anticipate it’s absolutely adamantine for regulators to accept how fast we, actually, are moving, and how bound all these markets are evolving. By the time you absolutely get the regulators complex and you get them up to speed, and they accept it, and they all accede and they accomplish a aphorism that’s somewhat outdated. The added changes, they could accomplish the amiss rule, they could accomplish a aphorism that is absolutely absurd for us to accede with, it causes us a lot of time and affliction to bulk out how do we handle this? I anticipate self-regulation is absolutely the best befalling ...
But that’s what Sally Heisman had ...
I still anticipate that that is the best-
Do you see the apprehension of ... the clouds gathering? Or it’s absolutely no Trump. Yesterday, Facebook is anti-Trump, or you know, it’s starting to absolutely focus in on it. Focusing on tech.
Because tech is an important change. It’s an important agency of change. I feel like I saw this. I’ve apparent this throughout my career, I’ve been able to see what the appulse of this. Yes, tech is activity to abide to be an important area, what we charge to do is, we charge to abide to acquaint added with action makers. I anticipate that’s a abode that’s absolutely important, that they bigger accept what are we doing. Why are we accomplishing git? Hearing their feedback, addition out how we can be acknowledging to that. I think, it’s maybe like the Hollywood and the Silicon Valley altercation that we had before.
Eventually, yeah.
That both abandon charge to bigger accept anniversary other, and afresh bulk out what’s the appropriate compromise, what we charge to have.
All right, aftermost question. You accept a YouTube channel?
Yes. I aloof started my YouTube channel.
You just, four years later? What did you aloof bulk out the belvedere or something?
It’s great, in your question, you’re about implying, “Of course, she should accept a YouTube channel.”
You are the CEO.
Yes, yes, yes.
I address for Recode sometimes.
I’m glad, yes, and you do podcasts as we’re accomplishing appropriate now. Yeah, of advance I’ve uploaded agreeable to YouTube, right? I had consistently uploaded to YouTube.
Mostly your knitting lessons, what? I don’t know.
Just actuality I saw they were added like the user-generated, like aback I was at Fortune Brainstorm, i saw a bear. It was funny, all these tech people, and afresh a bear, pouncing through the crowd, right? Aloof absorbing things I saw, I had acquaint that on my channel, but then, I thought, I appetite to become a absolutely austere architect because I administer a belvedere that’s acclimated by all these creators and the alone way I can absolutely accept this is to be a architect myself. I absitively I’m activity to barrage my own channel. I aloof launched it yesterday.
What is it called? The Susan Wojcicki channel?
Yeah, it’s aloof Susan Wojcicki channel. Like all creators. Best channels are usually their name.
What is your specialty, Susan Wojcicki?
I’m activity to awning a cardinal of things. Aboriginal of all, I’m activity to annual creators aback they appear to our, to YouTube. I’m absolutely activity to be like you, so maybe you can accord me some acceptable tips, but I’m authoritative apperception really, absolutely short.
Nag people, like I’m accomplishing to you appropriate now.
No, that doesn’t assignment so well.
It works absolutely well, but go ahead.
Maybe for you, I don’t apperceive that will assignment for me active the belvedere with all the creators. The ambition is to accomplish this added absolute ...
I’m aloof cogent you, these are aureate tips, but go ahead.
Okay-
So creators, what else?
I’m activity to accept creators appear aback they appear to headquarters, I’m activity to alarm it “Two by Two,” they ask me two questions, I ask them two. Break tuned, I’m activity to column one really, absolutely anon on that. I’m additionally activity to column on ... on the Damore archetype that we aloof talked about, maybe abutting time I’ll do a video about that. Things that I feel acerb about, an befalling for me to accurate that point of view, and afresh the third affair is, I get questions from creators about active the platform. Whenever I go to a city, I go to Poland or ...
Questions for Susan, I like that.
Questions about, well, YouTube. We accept millions of creators and they accept questions like, “Why aren’t my notifications assuming the way I accepted them to show?” Or, “When are you accepting this feature?” Or, “Why did you get rid of that feature?” “Tell me about monetization.” There are lots and lots of questions, I appetite to be able to apprehend their questions and afresh go out and put that on my channel.
I see.
What a realize, is that it’s a added scalable way. Aback I go to a city, I accommodated with tech creators, that’s great, but how do I accomplish it scalable and column it and accomplish it accessible for the millions of creators on our platform.
Will there be any singing?
I’m a abhorrent singer. I am not activity to sing.
No cover? No Demi Lovato cover?
No, that is not in my wheelhouse.
But you’re activity to get Demi on this thing, let’s put Demi, she gets lots of people, she seems to be popular.
I could annual her, for example, and accept her on my channel. My aboriginal video that I aloof uploaded is, actually, advice, of all these creators to me on how to run my own channel. They were absolutely funny. These are creators ...
Walk into a wall, that’s one of them. Play video amateur and accept bodies watch it.
That is not what they said.
What was their No. 1 advice, and afresh we’ll let you go and run your company.
They said be authentic.
Oh yes, that’s true.
Be yourself and I anticipate that’s abundant advice, yeah, be yourself. I’m activity to be me, allocution about what I do.
And we’ll see how it goes.
You can watch it. I animate all your admirers to analysis on my channel, they can additionally subscribe.
All right, what’s it? Susan Wojcicki, YouTube, aloof chase on it?
Yes. It’s not hard, it’s YouTube.
Maybe I’m activity to alpha a YouTube access and let’s see if I can compete.
You should. That’s absolutely one of our goals. Our ambition is anybody who has a accessible presence, should accept a YouTube channel. It’s an befalling to upload their videos, we accept all these appearance to be able to communicate, notifications ...
Yes, I aloof got to adjudge amid Snapchat and Instagram, and all these added things all day long. No, I don’t accept any time.
But one affair that’s altered about YouTube, and one of the affidavit that it’s absolutely altered is you can absolutely acquire revenue, right?
Right, well, afresh now what? I’m aloof activity to sit about and say abrupt things, and afresh broadcast them. Like some rant.
Well, if you’re funny, amusement works absolutely well.
The circadian rant, oh, it’ll be funny.
If you’re funny, which I apperceive you are, then, who knows?
All right, you awash me, Susan Wojcicki, all right.
I’m activity to be attractive for the Kara Swisher YouTube channel, I’m activity to be cat-and-mouse for that one.
It’s declared Shut The Fuck Up channel. Anyway, it was abundant talking to you, though, and acknowledgment for advancing on this show.
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