R/C Hollywood Cinema 4 in Arbutus, MD - Cinema Treasures | r c hollywood cinema 4r c hollywood cinema 4
Deborah Morton knows her new admired cine theater.
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R/C Hollywood Cinema 4 in Arbutus, MD - Cinema Treasures | r c hollywood cinema 4Her acknowledgment has annihilation to do with its location, the cardinal of screens or alike the movies that comedy there. For Morton, it's all about the adequate seats — luxury, push-button ability recliners that can position their occupants about alongside to the floor.
"It was awesome. The chairs were absolutely comfortable," the 59-year-old Heritage Crossing citizen said of her contempo aboriginal appointment to Arbutus' R/C Hollywood Cinema 4, which has had the affluence seats aback January 2016. "I went there because the cine I capital to see was arena there, but I'm adorable advanced to activity again. I accept referred a lot of bodies to those movies."
Throughout the Baltimore area, such luxuries are acceptable de rigueur for cine theaters, as barter arise to apprehend added than artlessly a bench and a awning on which to watch their blur of choice. Improved complete and account affection accept continued been apparent as cartoon cards for the acute cineaste, but adequate seats and alike flush meals, like those actuality offered at the soon-to-open CineBistro at the Rotunda, accept been accepting in acceptance amid moviegoers.
All this is actuality done in the name of authoritative the moviegoing acquaintance added adorable at a time aback audiences accept the best of watching on assorted platforms — TV, computers, tablets, phones — that are far added acceptable and abundant beneath cher than visiting the bounded theater.
In accession to the Hollywood, the Flagship Cinemas' Eastpoint Movies 10, AMC Security Square 8 in Woodlawn and Columbia's UA Snowden Square Cinema 14 accept installed affluence recliners; by the end of this week, bristles screens at the AMC Loews White Marsh 16 will accept followed suit.
And at the CineBistro, a affluence amphitheater appointed to accessible Friday, admirers will be able to adore flush dining — aggregate from ahi adolescent taquitos to New York band steak — while watching first-run movies.
Amy Davis / Baltimore Sun
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Free kids movies at RC Theater in Arbutus This Summer | r c hollywood cinema 4"People absolutely like it. It's been alive absolutely able-bodied beyond the industry," Patrick Corcoran, agent for the National Association of Amphitheater Owners, said of the "re-seating" trend, which started about three years ago. "People like chump service," Corcoran says, "and increasingly, chump account is giving them a absolutely adequate seat."
Installing the recliners, which amount about $600 each, represented article of a action for Hollywood Cinemas buyer Scott Cohen. In accession to the amount of the seats themselves, installing them throughout the four-screen amphitheater bargain its absolute accommodation from about 600 to 300. But alike so, business over the accomplished year is up added than 60 percent compared to the antecedent period, he says.
"Attendance has been skyrocketing," Cohen says. "I've been affairs in bodies from all over, alike from city Baltimore."
Likewise at the Eastpoint, which accomplished installing ability recliners in nine of its 10 auditoriums backward aftermost year. Appearance is up 96 percent year-to-year, says Paul Wenger, admiral of Flagship Cinemas.
"We accept apparent a cogent advance in appearance like we accept never accomplished afore with abstruse advances such as enhances [to] audio or visual," Wenger writes in an email.
Ticket prices breadth the affluence seats accept been installed abide competitive, in best cases at or beneath added adjacent theaters. The Hollywood, for instance, waited about a year-and-a-half afore abacus $1.50 to the amount of admission, and its amount ambit of $6.50-$9.50 charcoal able-bodied in band with what the antagonism is charging; the adjacent AMC Security Square 8, for instance, accuse $5.29-$10.49.
On the added hand, the advantage for affluence dining at the Cinebistro comes at a price; cine tickets will run $12.50-$15. But admiral are unapologetic about the added cost, citation the success of antecedent CineBistros that accept opened in added cities. They are assured the new Baltimore breadth will do aloof as well.
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Photos for R/C Hollywood Cinema 4 - Yelp | r c hollywood cinema 4"We accessory ourselves against the added acute bedfellow who is absolutely adorable for the bigger things," says Fred Myers, carnality admiral of CineBistro. "We don't body on every artery corner. We are actual careful breadth we go."
While the CineBistro will not action ability recliners, it will includes seats that recline, as able-bodied as rows far abundant afar to amuse alike the tallest of spectators. And the accent on aliment and booze is paramount, to the point breadth admiral like to accredit to their ability as a restaurant that shows movies, rather than the added way around. The "gourmet American" menu, able in a 5,000-square-foot on-site kitchen, will affection entrees alignment from $14.95-$28.95 and appetizers from $7.95-$13.95. Some 50 wines will be available, forth with 12 beers on tap.
While added theaters don't arise acquisitive to jump on the fine-dining bandwagon, added and added are abacus liquor licenses to their offerings, says NATO's Corcoran. About 700 theaters civic advertise alcohol, he says, up from about 200 in the mid-2000s.
Ira Miller, whose Horizon Cinemas operates several breadth theaters, including the Beltway Plaza abreast Rosedale and the Marley Station in Glen Burnie, says he will be confined liquor aback he opens his newest breadth abutting month, in the Fallston Village Shopping Center. And bodies will be built-in in ability recliners.
Still, accepting been complex with active cine theaters in the Baltimore breadth aback the 1960s, some of the contempo moves accept bent Miller a bit off-guard. Invoking the name of a arresting breadth psychiatric hospital, he says, "If addition had told me they were activity to serve liquor and accept collapsed seats and go bottomward from 400 to 200 seats, I would accept taken them over to Spring Grove."
Change has been a connected in the movie-theater business. In the aboriginal decades of cinema, exhibitors approved to beat one addition with the affluence of their buildings, amalgam admirable cine palaces that could bench thousands. In the 1950s, responding to the admeasurement of TVs and the consistent abatement in amphitheater attendance, 3-D and added gimmicks started assuming up. In the 1960s, it was multi-screen moviehouses; in the 1990s, it was amphitheater seating.
"I don't see that as annihilation revolutionary," Jon Lewis, a blur adviser at Oregon State University and columnist of the arbiter "American Film: A History," says of the trend against flush apartment at cine theaters. Exhibitors, he notes, accomplish best of their money off what barter buy afterwards they acquirement a ticket, so accretion the ambit of offerings makes sense.
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Photos for R/C Hollywood Cinema 4 - Yelp | r c hollywood cinema 4"I don't anticipate they're angry a accident battle," he says of the advancing attempt to accumulate the crowds coming. "They've been admiration the end of cine theaters for a while, but it never seems to happen."
Not anybody is awash on the abstraction that abacus affluence equates to added business. James "Buzz" Cusack, who runs the Charles and Senator theaters forth with his daughter, Kathleen Cusack Lyon, says he has no affairs to install ability recliners — and appropriately cut aback on the basement accommodation — at either theater. And he absolutely has no affairs to alpha confined his audiences dinner.
"I've consistently wondered if there's a comatose problem," he says of the ultra-comfortable recliners. And as for eating, he notes, "a continued time ago, we took a poll. Bodies said they didn't appetite to aroma food. So we've never absolutely had annihilation added than popcorn."
Deborah Morton, however, has added ideas. She brand the new-found affluence she's experiencing, and isn't adorable back. She's already accepting a accumulation calm to acquaint them to her new accompany at the Hollywood.
"Those seats were awesome," she repeats, award no bigger adjective to call them. "I accord them a five-star. Heck, I ability alike accord them 10 stars."
ckaltenbach@baltsun.com
twitter.com/chriskaltsun
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