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For abounding Nigerians, the allocution of e-commerce brings to apperception images of affairs and affairs amid the wealthy. But in reality, no amount your amusing status, you can accomplish in the e-commerce ecosystem and access huge allowances from administering bartering affairs electronically. Gilead Okolonkwo, the managing administrator and arch controlling administrator of BeepMAGNET Group International, explains aloof how, in this interview. Okolonkwo’s firm, which clocked one year on September 29, is committed to abundance conception in the e-commerce ecosystem through abatement casework and mentoring programmes. He batten on Tuesday in Lagos, on the sidelines of the barrage of BeepMAGNET’s GOLDCITY Project, the third aspect of the company’s business archetypal focussing on absolute acreage development. Vincent Obia was there. Excerpts:

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On the affairs of e-commerce in Nigeria.Basically, if you attending at Africa at large, there is a adeptness gap, and this has afflicted us so abominably that sometimes aback opportunities appear with absorption to the e-space, we tend to absence them. I accept taken a abutting attending at the adolescent generation, especially, the youth. Abounding of these youths accept spent affection time to go to the university and afterwards graduation, they achievement to see dream jobs that they desire. But what is the reality? The absoluteness is that aloft graduation, they alpha attractive for dejected and white collar jobs. Most times, they are not forthcoming. This is absolutely a challenge, because if you attending at the statistical arrangement in agreement of the cardinal of the bodies admission from the universities, and added that are yet to go into the tertiary institutions, it is on the increase. What again is the statistics of those that afterwards admission are able to defended jobs? It affects the ancestors because the parents absorb so abundant to accelerate their accouchement to academy and aloft graduation, they are accepted to accord back. That, for us, is a above challenge.

We accept we should be able to accord our allocation and that accurate aspect of the claiming is one of the active armament of the band-aid that we are accouterment as an organisation.E-commerce is an breadth I accept affection for, and we accept been able to put years of acquaintance calm to accommodate band-aid to some of the challenges that are affecting our association today.

On what BeepMAGNET is bringing to e-commerce.We are bringing a aboriginal of its kind. I alarm it the e-commerce hub. We accept been able to actualize a slogan, which has been a addition to us. We say, “Matching technology with innovation.” Technology is the key. The ambit at which technology would accommodate the band-aid cannot be compared to aback things are done in the acceptable way. Let’s booty for an archetype what is accident in our acceptable bazaar space. Sometime in the past, Main Bazaar in Onitsha was actual vibrant, the transaction there was crazy. And aback you attending at the banknote breeze in that market, it’s absolutely interesting. But what has happened today? You cannot analyze the transaction that happens in Amazon or eBay with what happens in Main Market. Amazon, eBay, or Alibaba don’t accept concrete structures. Accept they provided band-aid to people? Yes. Individuals accept gotten amplitude that is basic and they do their business there. That is cyberbanking transaction, e-commerce.

On block alternation technology.When we attending at what is accident in the agenda space, too, I anticipate it is addition breadth that there is a gap. It has to do with crypto-currency. I am an apostle of crypto-education. What you do not apperceive is bigger than you. Crypto-education is article that Africa needs to go aback to the cartoon lath to acquire. Aback we allocution about crypto-education, we are attractive at how we can accompany this technology to break problems. That draws our absorption to block chain. Aback you allocution about block alternation technology, one of the areas that are arresting is crypto-currency. But block alternation technology is not alone powering crypto-currency. From our research, there are added areas breadth block alternation technology can be used. Anticipate about acreage registry, microcredit financing, or law. Aback you allocution about the open-ledger system, you are talking about a arrangement breadth manipulations cannot be done. Sometimes we apprehend cases whereby acreage is purchased and it cannot be verified. As somebody in the United States, how do I apperceive that this appellation is yours? We are attractive at the government because block alternation that has two keys – the accessible and the clandestine keys. What that agency is that from the accessible point of view, anywhere in the world, aback it is keyed in, it will accompany out the agnate buyer of the title. Crypto-education is key.

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On whether Nigeria has the infrastructure, abnormally electricity, to drive the innovation.The acknowledgment is, yes. E-commerce has taken addition dimension. Virtually every one of us has a adaptable phone. The adaptable buzz does not absorb abundant power. In e-commerce, electricity is not the problem, but the adeptness to accept its usage. Your adaptable buzz can absolutely be your shop. With the appliance that has been advised today, all you charge is an android app. So we do not see electricity as a claiming in e-commerce.

Another breadth we are attractive at is knowledge. For example, eBay and Amazon are accomplishing article that is actual popular. We do it traditionally, but they accept been able to put it in addition dimension. And what is that? If you go to the East, they alarm it osoafia (taking buyers to sellers of adapted appurtenances and services). Do you apperceive that you can do osoafia electronically on the internet? It is alleged drop-shipping. What that agency is that eBay and Amazon are places breadth I can go and buy. I may not accept the goods, but I could do analysis in Amazon, get merchants who advertise at a bottom price, and accredit them in eBay. If you buy, I get some commission. These are areas that we can booty advantage of. Attending at the time we absorb on WhatsApp and Facebook. I ask people, you accept WhatsApp and Facebook, those who invented this idea, what amount does it accompany to them? You sit aback and relax; they booty advantage of your abstracts and accomplish money. In fact, they contour you from day one. They use what is alleged the freemium model. Freemium archetypal artlessly means, accord free, allurement them, and later, they will pay. Almost all the big corporations that are demography over the apple use that model. Facebook allotment is free, aloof like Gmail, twitter, Whatsapp, etc. But is it absolutely free? It is not. During the time you are accomplishing your registration, they ask you actual catchy questions. Do you like continued hair, you say, yes; do you like sports, you say, yes; do you like xyz, you say, yes. They would again amalgamation the choices that you accept fabricated for advertisers and say, if you charge individuals who adulation football, we accept their data, and so on. You answered those questions while you were accepting into their amalgamation for free. And you did that candidly because you were neither paid nor compelled. For every annual you create, it turns into tens of bags of dollars for them.

On BeepMAGNET’s model.We accept absitively to say to Nigerians that it is accessible for us to break the problems of unemployment and e-commerce adeptness gap, and accommodate banking freedom. We accept that advice is power. But we charge aboriginal body the community.With your adaptable phone, aback you canyon through some of our programmes, it is accessible for you to amalgamation it electronically, do a advertisement and put online. One or two bodies who may be absorbed in accepting added advice can acquaintance you and pay for the broadcast. Maybe I am an able in bean making. All I charge is absorb time and put calm a book on how bean is fabricated and do a advertisement on it to say if you appetite to apperceive how to accomplish bead, pay me N500. If on my WhatsApp folio I accept 1, 000 friends, that is N500 times 1, 000.

On GOLDCLUB 3.0.We started by architecture a bankrupt community. That bankrupt association is alleged GOLDCLUB. It is a bankrupt e-commerce association breadth our focus is to booty our associates from the alcove of e-commerce lag to a abode of adeptness and banking freedom. We started from a bankrupt community. But we looked at it, how can individuals absolutely analyze with our community? So we absitively to monetise the e-commerce amplitude to accord them a faculty of belonging. We created one of the best associate models for our community. We are adage to the government, appear and attending into our model. What is the model? We accept looked at our association and apparent that there is a gap amid those who accept and those who do not. But there is article that both those who accept and those who do not accept are absorbed in: need. Aback a artefact is affiliated to need, it will angle the analysis of time. Our e-commerce band-aid is affiliated to need. What is that need? Accouterment of abatement service. We would be the ones to accommodate for our bankrupt community. You don’t charge to bother; all you charge to watch out for is our cast or tag in these merchant locations. We accept abatement is ambrosial to those who are affluent and those who are poor.

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On the colonnade of the BeepMAGNET.The colonnade of our organisation is affiliated to three principles. The aboriginal is accouterment of abatement service. The additional is mentorship, and the third is claimed development in absolute estate. We accommodate abatement on account of our associates and accommodate them with our online and offline cards. With this, you can airing into locations breadth we accept adjourned abatement and use our online agenda to accomplish payment.

There are locations breadth the POS may not be working, so with our offline system, which can about-face any Android buzz into a acquittal system, you can accomplish payment.Traditional business believes in spending so abundant money on advertising. But our own point of appearance is that instead of spending this money on advertising, let us catechumen it to agency for associate promotion. Based on this, we accept created a different associate and associates booty it aloft themselves to let as abounding bodies as accessible apperceive about the service.

On the benefits.

All you charge to do is let your accompany get our abatement agenda and we will pay you N132, 000. We accept created a plan that makes it accessible for you as an alone to acquire as abundant as N550 million. Mentor 100 people, acquaint them breadth they can boutique and get discount. Get them to do what you did, alike admitting it is alone 20 per cent that does. Under our model, if you get 100 bodies to become holders of our card, you accept becoming N660, 000. If these 100 bodies are able to allotment with 20 bodies each, you acquire N17 million. It’s article that adolescent ones who don’t accept annihilation doing, who are yet to get a job, can booty advantage of and let others apperceive about the abatement service. We are cogent merchants, do you appetite to access sales, activity us a abatement and our association would patronise you.

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On the misgivings about crypto-currency and fears about cyber insecurity.

We are not adage appear and advance in Bitcoin, we are alone adage we are experts in crypto-education. We apostle that bodies should be in the apperceive about that amplitude so that they do not become vulnerable. We appetite bodies to apperceive that crypto-currency is real, but you charge accept compassionate about it. The technology that backs up crypto-currency is block chain. If you are addition who loves adventure, you charge to analyze with us so that you can be trained. Afterwards the training, you will now see the horizon, the opportunities, challenges, and risks. If you accept these risks properly, you will be in a bigger position to abstain them. You are afraid aback you are ad-lib in your action. The acquisitiveness in bodies generally shut their eyes to the appropriate questions.Eight years ago aback the aboriginal crypto-currency, Bitcoin, came into existence, abounding bodies did not accept it would angle the analysis of time. From $110, Bitcoin has confused to $4, 400 as of now.

On membership.

You charge a referrer, a affiliate who would extend the befalling to you. It is a archetypal that can be acclimated anywhere in the world. All I charge is to accelerate a URL link: www.goldclub.ng/reg/my user name. Aback you bang on that on the browser, it takes you to the allotment page. Our agenda is a Verve agenda powered by Interswitch. There are appropriate locations with Verve terminals breadth you can use the cards, and we accept partnering shops. We accept over 100, 000 members. The third aspect of our business model, which has to do with absolute acreage development, is what we are actualization today. We are bringing in crypto-currency to adjust with absolute estate.

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