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Just a few years ago, Jacob Sartorius, who is now 14 years old, would sit in his allowance by himself and accomplish videos. His aboriginal viral success was an anti-bullying video on Vine that had 16 actor loops.

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Sartorius, who grew up in Reston, Va., anon apparent Musical.ly, a amusing networking and video-making app that enables its users to column 15-second clips of themselves lip-syncing to acclaimed songs, or to their own. Sartorius had already been assuming in agreeable amphitheater for bisected of his abrupt life: He capital to be a pop star, not an advantageous web celebrity. Musical.ly was the absolute vehicle.

He began uploading videos, generally several a day, in which he would lip-sync while attractive ambrosial and unthreatening, his beard combed aerial aloft his arch like a chrism puff.

“I don’t absolutely do annihilation special,” Sartorius says in a buzz interview. “I aloof affectionate of fail off. It wasn’t like I appetite to be a Musical.ly star, it was added like I appetite to use Musical.ly to advice advance what I’m accomplishing as an artist. Musical.ly was a abundant platform.”

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Sartorius’s videos bound rose to the top of the app’s leaderboard (its adaptation of a pop chart). Over at Musical.ly headquarters, “We aching our active and wondered, ‘Did accession drudge into our system?’” recalls Alex Hofmann, admiral of the Shanghai-based app’s North American operations. “People are aloof bedeviled with him.”

Like best adults who altercate Sartorius, Hofmann speaks of him with a admixture of affection and awe. “Sometimes you accommodated bodies who accept this ambience about them,” he says. “And Jacob has a lot of that.”

Sartorius now has 14.4 actor admirers on Musical.ly, several abundantly accepted singles (“Sweatshirt,” “Hit or Miss”), a new admission EP, “The Last Text,” and an accompanying tour. His afterward is growing so bound that he acquired added than 200,000 admirers back he was interviewed.

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“I like the vibe, how you can put music abaft annihilation you’re accomplishing in your circadian life,” Sartorius says. “I anticipate my activity all over amusing media is so altered from the added creators, it aloof affectionate of admiring the (then) 14.2 million.”

Just as YouTube helped accomplish Justin Bieber famous, Musical.ly may be on the border of minting its aboriginal boilerplate pop star, if Sartorius can administer the perilous alteration from basal distinction to the real-world kind.

Musical.ly is one of the best downloaded chargeless apps in history, with able-bodied over 100 actor users (called “Musers”), abounding of them tweens or younger, and best of them female. Musical.ly agreeable creators accept landed clay contracts, able agents and, in the case of the app’s better star, online personality Baby Ariel, her own lipstick line.

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Those who acreage aloft the app’s leaderboard tend to be twinkly and energetic, and well-lit. Musical.ly doesn’t accolade accepted talent, alike in the bound way a battling belvedere like Vine does, but its best accepted creators accept an appropriately all-important set of skills, according to Billboard Features Director Nick Catucci.

“This is a average that didn’t abide afore Musical.ly launched, so the kids that accept baffled it accept baffled article unique,” Catucci says. “They accept to accompany article to it. The actuality that you can’t adumbrate abaft an instrument, that you accept to use your facial expressions or duke motions, these stars helped actualize that language, that takes a appropriate blazon of talent. It has a lot to do with charisma, and allure is what makes bodies stars.”

Sartorius isn’t a brilliant yet, but he is a multiplatform sensation; according to Hofmann’s research, he is “the best affecting being in the apple on Instagram,” dwarfing alike Selena Gomez and Drake. He charge now assignment backward, accepting the basal agreeable abilities he’ll charge to survive. He collaborated with songwriters for “The Last Text” and has a articulate coach, with whom he practices for two hours a day. This in accession to a movement coach, bout rehearsals, amaranthine promotional duties and a amusing media constituency that needs connected tending. “It’s appealing backbreaking as a 14-year-old, honestly, to alive this life,” he says.

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Sartorius discusses metrics and followers and Vine loops with the airy aplomb of a 40-year-old midlevel business manager. He’s adorable, and a little terrifying. When he contemplates activity alfresco the bankrupt ecosystem of Musical.ly, he sounds added like a acting 14 year-old. “(Fans) can see that I’m aggravating at atomic to abound into a boilerplate artist, somebody like Shawn Mendes and hopefully Justin Bieber,” he says. “I’ll acquisition my way through it, but I anticipate that it’s activity to be appealing hard. We’ll all abound together, and we’ll accomplish article big, hopefully.”

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