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Live.ly, the live-streaming video app from Musical.ly that admission assimilate the arena aftermost month, has now been downloaded added than 2 actor times — helped by aboriginal adopters like singer Jason Derulo and amusing brilliant Cameron Dallas.

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The app, angling to rival live-streaming casework like Twitter’s Periscope, Facebook Alive and YouNow, took the No. 1 atom on Apple’s iTunes in eight countries afterwards its official for iOS devices launch two weeks ago (although it has since dropped to 10th place in the U.S.). What’s propelled its quick rise: The aggregation has answer Live.ly to its abject of added than 100 actor users of the amount Musical.ly music-video administration app, which allows admission to Live.ly broadcasts.

Now, Musical.ly is alive to body on Live.ly’s booty rates. Within the abutting two months, the aggregation affairs to cycle out an Android adaptation of Live.ly, said Alex Hofmann, admiral of Musical.ly’s North American division.

In addition, Live.ly will anon acquaint a way for creators to accomplish money. Over the abutting few weeks, the company says it will add a “virtual allowance system” to the app to let users acquirement activated stickers for their admired broadcasters. That acquirement will be aggregate with Live.ly creators, Hofmann said.

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“You could accord a ‘gift’ to the broadcaster, and your name or your animadversion will become added arresting in the alive stream,” Hofmann said.

Via an updated adaptation of the iOS app appointed for July 7, Live.ly broadcasters will be able to designate alone users as a “best fan forever” as a real-time accolade to viewers, and broadcasters can see how abounding bodies are afterward them.

Live.ly’s better anchorperson so far is singer-dancer Jason Derulo, whose approved livestreams accept drawn an boilerplate of 1 actor angle per session; one of Derulo’s recent broadcasts drew added than 30 actor likes. “Sometimes he actually aloof puts the camera on the ball attic and he practices,” Hofmann said.

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Other notable Live.ly users accommodate Cameron Dallas, who rose to acclaim on Vine and will be featured in a forthcoming Netflix docu-series, and Musical.ly accompanist Jacob Sartorius, who recently signed with UTA. Media outlets including celeb-focused Young Hollywood and What’s Trending accept been application Live.ly to advertisement approved shows.

“I think that bodies on Musical.ly absolutely abstruse how to appoint in advanced of the camera, and that’s agitated over to Live.ly — it’s acutely entertaining,” Hofmann said.

Buzz is nice, but Musical.ly is not currently breeding significant revenue. To date, it has affianced in discussions with major brands in the U.S. about abeyant partnerships with the capacity of how those will assignment still be formed out, Hofmann said. He anticipates that Live.ly’s virtual alms arrangement will be the company’s first real revenue stream. “For us, artefact acquaintance is absolutely crucial, so we appetite users to accept fun application the apps,” he said. “But at the aforementioned time, we are a business and charge to at some point make money.”

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Musical.ly was axial to a viewer-submitted video challenge staged aftermost ages by ABC’s “Good Morning America,” and has enjoyed a lift from artists application the app including Jason Derulo, Selena Gomez, Ariana Grande and Meghan Trainor. Its better acquaintance brilliant is Ariel Martin (known as @babyariel on Musical.ly), with about 11 actor followers.

The aggregation was founded in 2014 by accompany Alex Zhu and Luyu Yang. Musical.ly, based in Shanghai with U.S. offices in San Francisco, has aloft about $16 actor from investors including GGV Capital and Greylock Partners and is gluttonous to accession a $100 actor round, according to TechCrunch.

Here are screengrabs from Jason Derulo’s contempo Live.ly broadcasts:

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