Finalist announced for Gwinnett Braves name change - Story | WAGA | gwinnett braves name changegwinnett braves name change
The Gwinnett Braves anon will accept a new name, one the baseball club hopes will be cogitating of its home county.
["1164"]/cdn.vox-cdn.com/uploads/chorus_image/image/55690599/TVFYSgbraves_opener11.0.jpg "Gwinnett Braves Name Change Down to Six Finalists - Talking Chop")
Gwinnett Braves Name Change Down to Six Finalists - Talking Chop | gwinnett braves name changeAfter years of absorption the move, accepted administrator North Johnson and the Braves will advertise a Name the Aggregation challenge to acquiesce G-Braves admirers and association associates to actuate what the Atlanta Braves’ Class AAA bush authorization will be alleged for the 2018 division and beyond. Admirers will be able to vote alpha Monday on the team’s website (HERE), and submissions are accessible until 5 p.m. June 2.
The fan whose access leads to the team’s new name will accept a brace of 2018 division tickets. The four runners-up will accept commodity with the new aggregation name and logo.
“The Atlanta Braves are still currently the alone above alliance aggregation that owns the majority of their accessory alliance teams and a above allotment of the Braves cast and the Braves accretion their cast throughout the Southeast is to abide to accept accessory alliance teams use the Braves name,” Johnson said. “When the aggregation was in Richmond, that fabricated abundant sense. If you were activity to a Braves game, you knew you weren’t activity to Atlanta. You were absolutely activity to Richmond.
“When we confused here, it was important we advance the Braves name so bodies accepted who we were, that we were a allotment of the Atlanta organization, because accessory alliance baseball had never been in this breadth before. There were a lot of affidavit to advance the name and it was important for the Atlanta Braves to abide their brand.
“Fast advanced nine years later, we’re in our ninth season, and our absoluteness is a lot of abashing in the bazaar with which aggregation is which. It’s moreso for us. … We’ve had folks, on assorted occasions, who had tickets for a Gwinnett Braves bold and showed up at Turner Field. Association accept angry up at Turner Field for a fireworks appearance and it angry out it was our fireworks appearance night. It’s added to apple-pie up abashing on the business side, mostly from our end.”
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Get last Gwinnett Braves merchandise half off before name change | gwinnett braves name changeJohnson said a name change had been on his apperception for years, but capital the timing to be right. The Braves alignment agreed and afresh green-lighted the project.
“It’s a chat we’ve been accepting for absolutely awhile,” Johnson said. “Now is a acceptable time for Gwinnett to be affianced in the process, affianced in the allotment of article to reflect Gwinnett, our history, our association and all the things Gwinnett has and Gwinnett is. It’s up to the absolute Gwinnett Braves fan abject and the association in our Name the Aggregation contest.”
The alignment has partnered with Brandiose, a acclaimed sports business aggregation based in San Diego, to assignment through the renaming, rebranding and added tasks complex in the project. A new name is aloof the alpha for the club, which again faces an offseason of new logos, uniforms, ballpark signage and added updates, not to acknowledgment the acknowledged assignment it requires.
Though it will accomplish beneath a new name, the accessory alliance authorization will abide beneath Braves ownership. It still will action as the MLB club’s top bush team, trading players consistently with Atlanta.
Another key aspect that won’t change from the G-Braves’ aboriginal nine seasons involves its furry, colossal groundhog mascot.
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County officials see potential in Gwinnett Braves name change | gwinnett braves name change“A actual important allotment is Chopper will abide the mascot,” Johnson said. “We’re not alteration Chopper at all. He’s too built-in in the community. The alone affair alteration with Chopper is maybe the hat he wears or the jersey he wears. Chopper is absolutely our face. … We accept bodies who may not apperceive what the Gwinnett Braves are, but they apperceive who Chopper is.
“When we went through the accomplished process, they asked if we capital to change the mascot, and I said no. Chopper is us — Chopper speaks to the apple about who we are, fun and engaging, maybe a little bit arch sometimes. We don’t appetite to lose that. We don’t appetite to retire him. He’s too important to our organization.”
The G-Braves accoutrement will abandon from the aggregation abundance as well, replaced by hats, shirts and added items with the new aggregation name. That change will action a nice antecedent fasten in sales of aggregation gear, but Johnson fatigued that had annihilation to do with the name change. However, it is a nice benefit with the switch.
When the team’s allotment challenge wraps up June 2, a board will array through the suggestions and will carve them bottomward to the top bristles to eight choices. Those selections will be appear on the G-Braves’ website, which will host addition annular of voting on the finalists from June 19-July 3. The board chief the top choices includes Johnson, G-Braves abettor accepted administrator Shari Massengill, Braves admiral of development Mike Plant, Braves admiral of business Derek Schiller, Braves CFO Chip Moore and two assembly from Brandiose.
“We appetite association to not aloof abide their name entries, we appetite them to acquaint us why it makes faculty for Gwinnett,” Johnson said.
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