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Geordie Shore brilliant Marnie Simpson, and her PR bureau Unleashed PR, accept been cautioned by the Announcement Standards Authority (ASA) for declining to signpost ads on Snapchat.

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On two abstracted occasions, the absoluteness TV brilliant acquaint images that independent paid-for cast endorsements; one for teeth whitening artefact Diamond Whites and addition for her own acquaintance lens ambit I Spy Eyes, which was handled by Unleashed PR.

In June, Simpson acquaint two images on Snapchat, the aboriginal of which showed her assuming with a case for Diamond Whites tooth brightness alongside the text: '50% of [sic] everything' and a articulation to the company's site. The second, showed her antic brace of blah acquaintance lenses, announcement her band with the text: 'mrs blah [sic] advancing soon' superimposed into the image.

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Diamond Whites dedicated the ad by adage that Simpson's followers would already accept been acquainted of her accord with the firm, while Unleashed PR said that the diction featured in the acquaintance lens ad was ambiguous that consumers would not appearance it as an ad.

Complaints from the accessible sparked two abstracted investigations, with both rulings actuality upheld by the announcement babysitter on the base that Simpson should accept labeled the posts application the #ad hashtag.

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It is the aboriginal case of its affectionate to accept complex Snapchat, and accustomed the brief attributes of the belvedere – which bureau images and pictures abandon afterwards 24 hours – the ASA did not ask Unleashed PR or Diamond Whites to abolish the posts in question. Instead the ASA warned that this shouldn't appear again, with both companies complex accordant to ensure agreeable acquaint this way was acutely badged in the future.

Despite the industry's best efforts it is added difficult to badge influencer announcement beyond the array of amusing platforms it appears across. Just aftermost ages Guy Parker, the arch controlling of the ASA, singled out Snapchat's battling Instagram for declining to characterization paid-for content.

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Speaking at the time, he said that abundantly signposted native, associate and influencer announcement is artlessly "not area we charge [it] to be", abacus that the babysitter was planning its own analysis into the way this affectionate of announcement appears online, with added capacity to be issued after in the year.

Matt Donegan, managing administrator at influencer bureau Amusing Circle, said that while it was adverse that Simpson didn’t acknowledge her column was an ad, the cardinal raises the bogey afresh about the "lack of compassionate amid amusing media influencers about what the rules absolutely are".

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Implying that the ASA was authoritative an archetype with its aboriginal Snapchat case, he said that apprenticeship and acquaintance were the keys to ensuring there was accuracy beyond the board.

He said: "This is not hasty – the arduous aggregate of big-name celebrities acrimony the rules that are not chastised by the ASA, back these celebs accept huge teams abaft them who should apperceive better, bureau it would be adamantine for abounding alfresco of our industry to be absolutely acquainted of what the rules are."

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