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So Long, ABC Family! The Network's New Name Is... | E! News | abc family new name

abc family new name

ABC Family is alteration its name.

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ABC Family changing name to draw more young viewers | abc family new name

The Disney-owned cable approach is ability a moniker rebranding that ditches “Family” — a chat that’s been allotment of the network’s character for about 30 years beyond several previous name changes.

Starting in January, ABC Family will be accepted as Freeform.

The switch is allotment of an accomplishment to allure added of what the arrangement calls “Becomers,” admirers amid the ages of 14 and 34.

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The network’s programming appearance — led by shows like Pretty Little Liars, The Fosters, and Adolescent and Hungry — will essentially remain the the same.

“For us, this doesn’t feel like a abolitionist depature, this is an evolution,” ABC Family admiral Tom Ascheim explained to EW. “For the aftermost 10-to-12 years, we’ve been targeting adolescent people, Millennnials, and then article happened. Millennials started accepting older. The oldest ones are about 40. So do we chase Millennials or break with the ‘life stage’ that got us here?”

The network’s executives decided abide focused on cogent belief capturing admirers who were “navigating the wonderful, fun, exciting, and alarming time in activity back you acquaintance the best firsts — first car, aboriginal apartment, aboriginal job, aboriginal love, aboriginal affliction — all the firsts that exists amid who they are and who they appetite to become.”

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ABC Family Has A New Name, I Think I Hate It | abc family new name

The aggregation polled cable admirers and begin ABC Family fans had several absolute associations with the channel, but target-demo admirers who did not watch the network were put off by the name. In particular, the chat “Family,” which they associated with “family friendly” and “wholesome,” Ascheim said.

“That’s the nub of why we’re alteration our name,” Ascheim said. “Like any growing business, we appetite to accumulate our amount barter satisfied, but additionally add new ones — and they had a cliched faculty of who we are. The chat ‘Family’ sounds ever loud to their aerial and that makes it a barrier to them coming into our ecosystem.”

In researching a new name, Freeform accomplishes a few altered goals the arrangement was appetite to hit. The name appropriate agreeable that could be beheld on altered screens and aggregate and discussed in assorted means (ABC Family admirers are big on amusing media). That admirers no longer just consume content but create it as able-bodied was a application too. And Freeform, ultimately, was a name that artlessly generated a positve emotion. “We capital an affecting acknowledgment to a name that fabricated bodies happy,” Ascheim said. “We got an overwhelmingly absolute response. Freeform sounds like fun.”

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File:Freeform - The New Name for ABC Family (final version).svg ... | abc family new name

ABC Family was originally launched as CBN Satallite Service in 1977, again rebranded as CBN Family Approach in 1988. For awhile it afflicted to The Family Channel, again to Fox Family Channel, and again in 2001 became ABC Family Channel. Watch the ABC Freeform advertisement video below.

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File:Freeform - The New Name for ABC Family.svg | Logopedia ... | abc family new name

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Goodbye, ABC Family. Hello, Freeform! | abc family new name

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ABC Family Announces Winter Premiere Dates for The Fosters, New ... | abc family new name

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Ralph's Reviews: ABC Family Channel Gets New Name — EXPLODEDED | abc family new name

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Next Step Realty NYC on Twitter: ".@ABCFamily is becoming ... | abc family new name

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ABC Family changing its name to #Freeform | 6abc.com | abc family new name

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ABCFamily is becoming Freeform this January! YAY! New name, same ... | abc family new name

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