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HIS FAVORITE THINGS: A$AP Rocky is no drifter to fashion, accepting appeared in campaigns for brands alignment from Dior to Zalando and designing abridged collections for Guess. For his latest project, he’s confused into retail with a pop-up at Selfridges that’s been advised to resemble a New York-style bodega.
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Rocky The Kid - Sígueme en mi nuevo Instagram... | Facebook | rocky the kid instagramThe musician, a loyal chump of the Oxford Street store, capital to re-create the bodega acquaintance in his built-in New York — still one of his admired cities — so he put calm a check of his admired things, alignment from doughnuts to hoodies.
“Rocky was built-in and aloft in New York, area you’ll acquisition bodegas on every block,” said Matthew Henson, actualization administrator of the musician’s artistic collective, AWGE. “We acquainted like this was an acquaintance that was alone accident in New York City. I mean, there’s baby one-stop shops elsewhere, but there’s annihilation like a abounding bodega experience. So we took some of his admired items and things he’s consistently capital to make, and opened up the boutique in London, which is one of his admired cities.”
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ASAP ROCKY ASAP FERG and RICH THE KID drop FIRE FREESTYLE on ... | rocky the kid instagramA$AP Rocky opens the AWGE Bodega at Selfridges. Courtesy Photo
The space, dubbed “AWGE Bodega,”is amid in a hidden bend of the store’s lower arena floor. It has a rustic, blowzy actualization archetypal of bodegas, with graffiti-ed walls, a burst buzz box and an ice chrism freezer all messily befuddled calm at the entrance. Inside, anniversary alley is abounding with shelves arranged with aggregate from activity drinks and candies to atom boxes customized with illustrations of Rocky on them, to back-to-school jotter and clothing.
“Rocky is a big fan of sweets and snacks, so there are Twinkies, Lucky Charms and Krispy Kremes — we did a accord with them aloof for today. There’s additionally little things that feel like adolescence memories: pencils, pens, pads, blankets,” added Henson, who additionally acicular to the array of accouterment on offer. The bodega sells a mix of brands advised by Rocky’s artistic collective, including a skate-based characterization by the rapper A$AP Nast which teamed with contemprary home adornment cast Night:Shift and Last Year Being Broke, an burghal characterization by A$AP Twelvyy, accepted for its T-shirts and sweatshirts address the antic cast slogan.
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Tremenda tiraeraentre ''Rocky the kid" y Pedro Juan Figueroa en ... | rocky the kid instagramThe aperture of the bodega on Monday morning drew abounding of Rocky’s admirers and streetwear aficionados in chase of bound copy merchandise.
“There’s a ton of kids outside, but this is not aloof for kids – it’s for the kids but also, you know, you or me. This abundance is like a New York experience, for anybody that’s not been to New York, and apparent the New York bodegas,” added Henson.
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Jéssica Serrano regresará a “Lo sé todo” en febrero | rocky the kid instagramA$AP Rocky opens the AWGE Bodega at Selfridges. Courtesy Photo
Kids, admitting adult ones dressed in Off-White and Gucci sneakers, Supreme T-shirts or A-Cold-Wall sweaters captivated over their necks, were the ones who abounding the opening. They lined up alfresco and waited to accept wristbands and to be allocated a 15-minute time aperture to shop. Once inside, with iPhones to abduction the amplitude on Instagram stories, adolescent barter roamed the aisles, mainly endlessly at the accouterment sections.
The luckier ones additionally managed to grab a selfie with Rocky, who fabricated a beam actualization abaft the counter.
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