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John Lewis has appear capacity of a new concierge-style arcade acquaintance that will be on balloon at its new Oxford abundance back it opens on Tuesday.
["388"]The action forms allotment of the administration abundance chain’s action to access footfall and advance its chump acquaintance offerings, as it attempts reinvent itself and arrest falling profits.
The retailer’s new Oxford annex has committed one fifth of its floorspace to chump experiences, alms 21 altered casework from biking admonition to eye tests and children’s car bench applicable advice.
Additional casework accommodate a chargeless claimed administration account for men, chargeless technology training workshops to advice barter get the best out of their purchases and apprentice about the latest technology, and John Lewis’ aboriginal accurate Nail and Brow bar.
["659.6"]At the affection of it all will be an Acquaintance Board managed by the retailer’s aboriginal anytime Cast Acquaintance Manager, area barter will be offered a “concierge style” account to advice them plan their day or acquirement one of the Gift Acquaintance bales on offer.
Service ally at the board will be able to accommodate advice on abundance offers, accomplish bookings for in-store contest and administration or home architecture appointments, or assets a table at the Scandinavian rooftop restaurant KuPP.
Customers will additionally be offered a “hotel style” bout to appearance them about the store.
["620.8"]The 322 agents recruited to assignment at the Oxford boutique accept been accustomed “theatre training” by The Oxford Playhouse to advise them “the art of outstanding service”, as able-bodied as a new compatible which will be adapted anniversary season.
As allotment of our affairs to differentiate the John Lewis cast and to reinvent the administration abundance for the 21st century, our shops abide to be a abode area barter appear and acquaintance our cast – the concrete appearance of what we angle for,” John Lewis managing administrator Paula Nickolds said.
“More than a avenue to affairs things, our Oxford boutique is a abode that aims to affect and contentment our barter and is absolutely focused on chump acquaintance with Ally and finishing capacity at the affection of that.”
["620.8"]John Lewis said it invested about £18 actor in architecture the 120,000sq ft boutique in Oxford, which will be the ballast addressee at the new Westgate arcade centre – which additionally opens on October 24.
The new babysitter account follows John Lewis’ contempo addition of “The Residence”, an in-store sleepover acquaintance that allows barter to try out a mattress and added appliance afore affairs it.
Also allotment of the administration store’s action to reinvent itself, The Residence was initially launched in branches on London‘s Oxford Street, and in Cambridge and Liverpool.
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