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"Bossy" is a abounding chat in our lexicon, generally acclimated as a debasing for women who appearance administration and assertiveness.
But back Facebook COO Sheryl Sandberg, architect of LeanIn.org, teamed up with Beyoncé and Girl Scouts of America beforehand this ages to ban "the added B-word," abounding bodies criticized the attack for actuality misguided. They acquainted the "Ban Bossy" attack should accost or actualize an abreast chat about how we use it, rather than abridge a allotment of accent entirely.
Women's media belvedere SheKnows appear a counter-initiative on Wednesday alleged #BossyIs. Instead of banning words, the attack hopes to accouter adolescent girls with the accoutrement bare to affected whatever stands in the way of their dreams and goals. #BossyIs promotes self-esteem through writing, STEM and athletics.
"We were aggressive by the Ban Bossy campaign, but acquainted that abundant of the address focused on the abstraction of a chat ban, rather than absorption on the amount mission of allotment girls," Samantha Skey, CMO of SheKnows, told Mashable. "We achievement to aces up the mantel and appoint parents, kids, educators and the media in the altercation of accent and administration amid adolescent girls."
In the video above, acceptance from a day academy amid in Brooklyn allotment what they anticipate of the chat "bossy." The girls had profound, agitative things to say, giving us all achievement for approaching generations.
Skey said the video is allotment of an advancing mission to empower girls through agreeable creation. "We will animate chat about issues of administration and will coach girls to breed and allotment their own credibility of view," she said.
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