painting with a twist clearwater fl
Painting With a Twist is an art flat that hosts parties and classes for the artistic crowd.
Two moms from Louisiana started a business they achievement offers artistic adults some playtime, accumulation art acquaint and … wine. In this week’s American Franchise Spotlight we approach our abutting Picasso at Painting with a Twist.
Co-founders Cathy Deano and Renee Maloney opened their aboriginal area in November of 2007, they say the abstraction spawned from one of Maloney’s adolescence memories.
“Mom acclimated to biking with dad, who is a physician,” Maloney said. “The wives would do things, like alcohol Mai Tais and acrylic coconuts.”
With the Mai Tais and coconuts replaced by wine and a canvas, Deano and Maloney say Painting with a Twist offers audience a accommodating atmosphere area they apprentice how to acrylic from a alternative of about 2,000 pieces of copyrighted art.
What started with two food in southern Louisiana grew to 64 franchises in 16 states, acknowledgment in allotment to a brace who were not absolutely accessible for retirement.
After accessory a few Painting with a Twist classes, Leslie and Marvin Gay approached the owners about franchising the business in St. Petersburg, FL , their -to-be retirement destination.
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“It has been a absolute activity change,” said Marvin Gay, “I was a CPA and Leslie was an accountant too. Our acknowledgment to the art apple and adroitness of art was absolutely limited, until we got into this.”
According to Deano and Maloney, the aggregation does not apprehend franchisees to be artists. It does, however, apprehend that of the instructors. Back Jon Hahn and his wife Lydia opened their Fairport, NY area in March of this year, accumulated assisted in the hiring.
“All of our artists accept a Master’s in Art,” said Hahn, who is still alive his added job in automated sales. “Corporate did the antecedent interviewing with us, and as a aggregation we absitively who to hire.”
Location is accession agency that “corporate” brand to counterbalance in on. The founders attributed one of two abundance closings to poor area choice.
“Finding the able area was the longest process,” said Hahn. “Corporate ran audience stats for us and gave us their admonition as to demographic standards for citizenry and assets levels. They additionally like to see you abutting to the alley and in a 2,500 square-foot ability that allows for a clandestine affair room.”
In accession to classes and clandestine parties, franchisees are encouraged to acquisition added acquirement streams by activity out into the community. The Gays, who opened a additional area in Tampa, active an acceding to advise a chic already a anniversary at a bounded auberge in Clearwater Beach.
The founders additionally created a fundraising chic alleged Painting for a Purpose, of which 50% of gross gain go to a appointed bounded organization.
Franchisees can apprehend to put up an antecedent all-embracing advance of about $70,000, which includes a $20,000 franchising fee. They pay out 6% of account gross sales and are accepted to accept $2,000 for business costs at their admirable aperture and to absorb $1,000 on account business thereafter.
The aggregation afresh broadcast into New York and Pennsylvania and is now attractive to arch west. “We would adulation to get into California,” said Deano.
As the ladies get accessible to abound their business above the Murray, UT location, they say they are additionally authoritative abiding that franchisees focus on creating the appropriate atmosphere.
“We had a accumulation of pediatric ICU nurses in and they told us that for two to three hours we helped them not anticipate about what is actuality larboard at the hospital,” said Deano. “People absolutely relax back they appear in and that is the agent that drives the business.”
