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Monday, 30 October 2017 | Archana Jyoti | New Delhi

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Delhiites are lapping up khadi and apple industries articles with the flagship Khadi Gramodyog Bhavan abundance of the Khadi Apple and Industries Commission (KVIC) witnessing a almanac auction of Rs 1.2 crore on Dhanteras.

It is a four-and-a-half-fold jump over the aftermost accomplished auction in a distinct day of Rs 27 lakh recorded in 2015. And on the eve of the Prime Minister Narendra Modi’s ‘Mann ki Baat’ wherein he cited the outlet’s archetype to advertise how khadi has angry from a appearance account to an abettor of transformation, the abundance had clocked a 225 per cent access in its sales at Rs 74.7 lakh (October 28). It was Rs 33.23 lakh on the aforementioned day in 2016.

Countrywide too, khadi sales accept added by 90 per cent over the aftermost year. In the aboriginal six months of banking year 2017-18, khadi sales were account Rs 813.86 crore compared to Rs 429.93 crore aftermost year in the aforementioned period, as per the abstracts accessible from the KVIC.

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Commission’s administrator Vinai Kumar Saxena attributed the bonanza auction of khadi articles to several promotional initiatives backed by the PM’s appeals fabricated from time to time, auspicious bodies to use the items and the accretion trend of application amoebic articles worldwide.

“The Prime Minister consistently has some avant-garde account about khadi and the after-effects of this area additionally additional him with some amazing achievement in the contempo past,” he said.

On Sunday, Modi, in his latest adventure of ‘Mann ki Baat’, said, “Khadi was nation beforehand and we talked of khadi appearance but with my contempo acquaintance I can say that afterwards ‘Khadi for nation’ and ‘Khadi for fashion’ now, khadi is for transformation. Khadi and handloom accept adapted the lives of the atomic of the poor and are arising as a able agency of allotment them. It is arena a actual important role for gramodaya.”

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Modi acicular out how on the 17th of this ages on the day of Dhanteras, the Khadi Gramodyog Bhavan abundance in Delhi witnessed a almanac auction of Rs 1.2 crore.

“During Diwali, khadi allowance advertisement sales recorded an cutting 680 per cent rise. Compared to aftermost year, the absolute sales of khadi and apple industries articles accept risen about by 90 per cent. One can acutely see that today, the youth, the aged and women of every age accumulation are demography to khadi,” he said.

Increasing acquaintance about handloom and added khadi articles are additionally arch to bigger results. “The auction of khadi coupons amid April 2017 and September 2017 was recorded Rs 5.85 crore, which is 680 per cent added than the advertisement auction of Rs 86 lakh aftermost year,” as per the KVIC statistics.

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“Between April 2016 and September 2016 the all-embracing auction this year additionally recorded a massive advance of 89 per cent with a auction of Rs 813.86 crore amid April 2017 and September 2017, with account to auction Rs 429.93 crore aftermost year in the aforementioned period,” Saxena said.

Modi was not espousing the account of khadi for the aboriginal time on Sunday through his radio programme ‘Mann ki Baat’.

Last month, he had said khadi is not aloof a bolt but a “movement” that should be taken advanced as a attack and that he has empiric a billow in the people’s absorption appear khadi, which has led to a acceleration in the application amid poor people.

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Public Area Units (PSUs) like Mangalore Refinery, GAIL and ONGC accept able khadi coupons to its employees. Not alone that, added orders for coupons accept been additionally accustomed from some accumulated players, including REC, Raymond and Hotel Janpath, added Saxena.

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