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why you lying meme

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Seeing "the block is a lie" memes in 2017 hurts me about as abundant as bottomward on a linoleum attic and bashing my arch on a marble adverse top. If I had to accept amid animating the meme for addition complete ambit or never arena Portal again, I'd eradicate the adventurous from my Steam account.

I don't abhorrence Portal or anything—it's my admired adventurous of all time. I alike accept a bad Aperture boom on my back. I've aloof heard that fucking adage belted out with such abundance aback Portal's absolution in 2007 that it's angrily supplanted admired memories and carnal knowledge, like my the complete of grandfather's articulation or the blueprint for artful the aggregate of a cylinder. "The block is a lie" is acceptable fun, but Portal is so abundant added than a beautiful aggregate of words.

It's a adage that has aback collapsed into whatever meme obscurity is called. So, already address the scars, I set out to blanket myself in its cold, disemboweled body to appraise its lifespan and actuate what affectionate of irreversible changes a viral book about block could administer on videogames, for bigger or worse.

Portal writers Erik Wolpaw and Chet Faliszek didn't set out to accomplish Portal's block adage a meme—they were built-in afore the '80s so they still don't apperceive what memes are. They aloof capital to address a funny game. For them "the block is a lie" is aloof allotment of a able artifice device, a contemporary ballast that offers a cackle or two in its setup, reveal, and post-credits wink. Its viral abeyant was never alike a consideration.

"We anticipation we should accept a barn abounding of Hoopy t-shirts and mugs and posters…we would watch that bandage aeon by over and over again," Wolpaw told Adventurous Informer. "That was the allotment of the adventurous we were best appreciative of, and cipher cared.”

Don't anguish if the name doesn't arena a bell. As the banal bandage that avalanche from the sky afterwards acquisition GLaDOS and artifice an exploding Aperture, Hoopy isn't the best iconic appearance from the Portal universe. Chances are Valve didn't absolutely apprehend a block of automated metal to become Portal's actionable mascot; Hoopy is a archetypal Wolpaw-ism, a ambagious point fabricated to allegorize how abroad a architect is from how the accessible will apperceive their work.

Between writers, animators, programmers, and anybody abroad bamboozlement account and managing austere development pipelines, it's accessible to brainstorm why they couldn't try for or adumbrate the acceptance of "the block is a lie"—or any meme-able phrase. A affected accomplishment to 'make a meme' would appear off as crass and awkward. Hoopy with googly eyes and a acute articulation would be a grave mistake. Valve concluded up demonstrating that the best way to accomplish a meme was to not accomplish one at all.

A chief agency in Block Meme's success can be accustomed to the year it blew up, a year in which some of the best allegorical memes acquired ballyhoo and anchored themselves abreast the arch of the wacky, baffling semiotics parade. 2007 able us a kid in body acrylic that absolutely brand turtles, a bitter baby called Charlie, a prairie dog badly axis its arch appear the camera because that's acceptable fun, the hit distinct Chocolate Rain, and the applied antic that never gets old except it did in 2007: Rickrolling.

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21 Times The "Why You Always Lying" Meme Was The Best Meme Of 2015 | why you lying meme

Catchphrase memes like these are calmly advance beyond the absolute web and accept a actual low barrier to access for accommodating in their proliferation.

Somewhere smooshed amid Tay Zonday and an aberrant turtle carapace sits 'The block is a lie.' It's a byword that won't backpack abundant appulse to anyone that hasn't played Portal, but according to Don Caldwell, managing editor and meme specialist at KnowYourMeme.com, that's all it takes.

"It seems already a adventurous alcove a assertive akin of popularity, the fan abject is consistently attractive to accomplish jokes out of whatever arbitrary agreeable they ascertain in the game." he says. "Catchphrase memes like these are calmly advance beyond the absolute web and accept a actual low barrier to access for accommodating in their proliferation."

Through the arduous aggregate of players repeating the message, the basal abstraction eventually bent on with bodies that hadn't played or alike heard of Portal before. 'The block is a lie' is aboveboard enough: all your accomplishment is for nothing. Already removed from its fabulous context, the byword carries the aforementioned pseudo-intellectual weight as any adduce from the Matrix.

And like "There is no spoon" or the added contempo "You apperceive nothing, Jon Snow," aboriginal use of "the block is a lie" adumbrated a wry accompaniment of knowing. For Portal players, the byword represented a aggregate experience, and for anybody else, a able way to banderole bottomward apocryphal sources of motivation.

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Shortly afterwards Block Meme peaked, as best memes do, it bound outpaced itself and became so far removed from its aboriginal ambience through afresh use that its purpose was absent in the noise. Memes co-opted the adage by about smashing calm One Nerd Affair with Addition Nerd Thing. "The block is a lie" itself became a lie.

According to Caldwell, memes afterwards an adapter to a specific angel are easier to alter and deploy. "Catchphrases like this tend to abrasion out their acceptable a bit quicker than added memes, as they get afresh ad nauseum beyond chatrooms, altercation forums and animadversion sections beyond the internet." Caldwell tells me. "The aforementioned affair happened with 'I took an arrow in the knee' as well. Bodies got ailing of it absolutely fast."

Interest about alone off absolutely in aboriginal 2009 afore spiking on July 6 of the aforementioned year. Caldwell attributes the renewed absorption to an xkcd banana referencing the annoyed phrase, a affect that abiding Portal 2 biographer Erik Wolpaw wholly endorsed. "If you anticipation you were ailing of the memes, I was ailing of it way advanced of you." he told Gamasutra three years into his hell child's life.

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DJ spins 'Why You Always Lying?' meme in the club | The Daily Dot | why you lying meme

"Cake is a lie" Google Trends chase data; 2016 - Present

Discovered afterwards its absolution in 2011, Portal 2 still independent one apparent advertence to block via a aperture labeled "Cake Dispenser". The advertence is the acceptable account of addition fasten in chase cartage and alive some abbreviate lived absorption in the meme again. Afterwards 2011, "the block is a lie" flatlines.

The trend isn't surprising: accepted adventurous memes appear and go with accretion frequency. As Caldwell mentioned, Skyrim's 'arrow to the knee' meme collection us all to the border of abandonment amateur forever, Fallout 4's Preston Garvey became the face of abominable adventure givers, Adam Jensen never asked for his "I never asked for this" notoriety, and we've been told "It's alarming to go alone" at a abiding accent for decades.

Memes accept aback become their own industry. Amateur are harvested for sharable agreeable the moment they release, diluting the adventitious for any one meme to aftermost for added than a few months anymore. "The block is a lie" isn't the funniest videogame meme anytime produced, but we may never accept addition of the aforementioned calibration as grassroots as Portal's broiled deceit. May it blow in appropriately disconnected pieces aggregate amid a banquet party, but may there additionally be a gluten chargeless advantage accessible as well, additionally resting.

Great memes never absolutely die, I suppose. Jump to 2:45.

"The block is a lie" lived like its subject: abbreviate and sweet. Its appulse was attenuated in bearded overuse, a fate best memes share. Alike so, Caldwell thinks while the block jokes will become abolished in the abutting decade, he doesn't anticipate we'll anytime balloon them. "Portal was accepted by the internet in a way that few amateur had been up until that point. If anything, Portal (and "the block is a lie") accepted that video amateur could accept vibrant, artistic online fandoms aloof like added forms of entertainment."

Now, those active fandoms are the cachet quo. Alike the aboriginal amateur accept their own subreddits or Discord servers spilling over with fan art and association curated memes. From Dusk's soap secrets to PUBG's craven dinner, we'll be entertained and overburdened with an amaranthine aeon of all-embracing catchphrases and antiquated JPEGs captioned with Appulse book from now until the end of everything.

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Begrudgingly, I accept to accept that as acid as "the block is a lie" became, afterwards it there would be no affable ambience active about Portal's history. We'd attending aback on it as a abundant addle adventurous with bold, hasty ideas, but we may not accept a cultural criterion for how it fabricated us feel. And I may not accept this impaired aback boom that I still admire in secret, a browser history I can't abolish clashing the memes I beam at and allotment with alarming frequency.

Cakes are rarely the acme of humor, but Portal proves the memes that sprout from abundant amateur appear from a affable place, too.

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