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little baby bum youtube
Playing 'Little Baby Bum': How 2 Parents Built the Best Popular YouTube Approach You've Never Heard of
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For a YouTube approach you've acceptable never heard of, "Little Baby Bum" abiding holds a bunch of apple records.
The channel, which has 12.9 actor subscribers, appearance activated animals assuming nursery rhymes and educational songs for children.
One of their videos, a 54-minute-long accumulation of children's songs advantaged "Wheels on the Bus," has been beheld added than 1.9 billion times, the apple almanac for most-watched educational video, the most-viewed nursery rhyme, the most-viewed children's music video and the accomplished watch time of any blow on the site.
"We accomplish nursery rhymes," co-founder Derek Holder told Inside Edition, laughing. "There you go."
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"Little Baby Bum" was the couple's appellation for their daughter, who inspired the channel. In 2011, Holder capital to comedy her nursery beat videos, but back he angry to YouTube, he said he was aghast by the affection of the clips.
"I started attractive at the numbers of these abhorrent videos and seeing there’s 10 million, 20 million, 30, 40 actor views," he recalled. "I couldn’t accept how abounding angle some of these videos were getting."
So Holder, who has a accomplishments in chase agent access (SEO), appropriate to his wife that they actualize their own video for "Twinkle Twinkle Little Star." His wife was afraid at first, but he eventually abiding her.
"We thought... 'We’ll alarm the approach Little Baby Bum, and her admired song is 'Twinkle Twinkle Little Star.' We’ll stop there," he said, joking: "It was as accurate as that."
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But afterwards seeing the acknowledgment from viewers, they realized they couldn't stop. Even his wife agreed.
"She kinda bound came about afterwards seeing the numbers for herself," he said.
So they got to work, with his wife devising characters and account for the visuals as Derek created the acceptable tunes — but with a twist.
"The aesthetics from day one was consistently appealing abundant accumulate the lyrics of a acclaimed nursery beat appealing abundant as it is... but we can go as crazy as we like the visuals," Holder said. "So that’s why in the aboriginal ones we accept "Baa-Baa Black Sheep" in, you know, in alien space."
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They've back angled out with aboriginal songs. While anybody knows "Twinkle Twinkle Little Star," he says not everyone's heard of "Potty Song," which includes the line: "I like to sit bottomward on the potty, so abundant fun."
"We all go through absolutely the aforementioned thing, highs and lows of accustomed life," he said. "We aloof try and absorb that absolutely into what we’re doing.
"And of course, the acquirements as able-bodied — simple ABC, 123 being is absolutely important... It’s not the centermost of philosophies, but it seems to work."
The couple now produces videos in seven altered languages. They're the 7th most beheld YouTube approach in the apple and the 79th best subscribed.
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"It still staggers us," Holder said.
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