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Jeff Bezos’ aboriginal attack into alive TV is over.
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Amazon's QVC Ripoff -- 'Style Code Live' -- Fails to Convince ... | amazon style code liveImage Source:
Page Six has abstruse that Amazon’s AMZN, 13.22% trailblazing “Style Code Live” has been canceled afterwards 15 months on air.
“They alleged anybody into a agents affair on Friday and told them they don’t accept jobs anymore,” said a antecedent abutting to production. “There’s no added shows, but anybody can break on until July with pay to admonition abolish accepted bookings and wind things down.”
We’re told the end of the activity came “rather abruptly” and was a shock to the staff.
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Since its premiere in March 2016, the live, Monday-through-Friday appearance — co-hosted by above “Good Morning America” contributor Rachel Smith, MTV’s “Total Request Live” alum Lyndsey
Rodrigues and Ariana Grande’s brother Frankie Grande — has featured guests including Sarah Jessica Parker, Kourtney Kardashian, Kelly Osbourne and Ariel Winter.
But on Friday, the 30-minute appearance deleted its social-media accounts and bankrupt the account to staff.
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The appearance was an agreement in reinventing the QVC blueprint for the online generation: Viewers got adorableness tips and appearance admonition and could buy the featured items anon from Amazon.com.
The show’s collapse comes as Bezos’s booming aggregation finds its anxiety in the programming apple with hit shows like “Transparent” and “The Grand Tour” — as able-bodied as flops like “Good Girls Revolt” and, now, “Style Code Live,” and as online platforms such as Instagram and Twitter action to accompany alive TV to smartphones.
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Amazon abruptly cancels trailblazing 'Style Code Live' shopping ... | amazon style code liveImage Source:
In November 2016, the Wall Street Journal appear that Amazon is “exploring an aggressive advance to access the aftermost breastwork of acceptable pay-television: alive sports.” Meanwhile, Bezos’ adolescent mogul, above DreamWorks Animation CEO Jeffrey Katzenberg, afresh appear WndrCo, a aggregation committed to authoritative shows for smartphones.
Reps for Amazon didn’t get aback to us.
A adaptation of this address appears at NYPost.com.
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Amazon launches first daily live show: 'Style Code Live' debuts ... | amazon style code liveImage Source:
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Amazon is premiering Style Code Live, its first live show, tonight | amazon style code liveImage Source:
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