All About That Baby - Kids | all about that baby[/caption]
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Created by mom-of-three Janica Alvarez and her bedmate Jeffrey, the Naya Acute Breast Pump actualization bendable assimilation cups that actor the feel of a baby's mouth, instead of hard, vacuum-like cones we are acclimated to seeing with pumps. Naya additionally claims to administer its assimilation over a beyond breadth of women's breasts, authoritative the pumping acquaintance less, well, awful.
RELATED: 25 Things That Go Through Your Mind Back You're Pumping Breastmilk
Beyond that, the accompanying canteen and app clue how abundant milk moms pump, and how abundant their babies consume, enabling new parents to clue their babies' agriculture patterns, and plan bigger for approaching feedings—features that are abundant for alive moms and for those who appetite to absorb their ally in baby's feedings. "Too abundant assumption and annoyance can advance women to stop breastfeeding altogether," says Alvarez. "Sixty percent of women abdicate breastfeeding anon because of issues with their pump or out of abhorrence that they aren't accouterment abundant diet to their growing baby. The absoluteness is, mothers are accomplishing a abundant job! The Naya Acute Canteen makes it abundant easier to accommodated your baby's comestible needs by giving you insights into back your babyish feeds, how abundant babyish feeds and the absolute calories and fat babyish consumes. It gives moms the aplomb that babyish is accepting absolutely what she needs. We aggregate all of this advice in the Naya Health Tracker so mom has this advice at her fingertips."
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Alvarez claims that Naya delivers 30 percent added breast milk and is 20 percent faster than alternatives, acknowledgment to its water-based system, and adds that the aggregation is additionally planning to advertise a acute canteen that will be able to clue the volume, calorie count, and fat agreeable of breast milk and input them into an app. And you can use that acute canteen with the Naya pump—or with addition pump of your choice.
RELATED: All About Pumping Breast Milk
This all sounds great, right? As in, you're accessible to buy. So why is Naya accepting such a boxy time adopting money to armamentarium its advocate babyish products? According to Bloomberg, Alvarez initially aloft an amazing $6.5 actor from investors. But soon, she ran into, um, some arduous personalities, that belonged to, ahem, males. Some men commented on her concrete actualization in meetings, and alike asked her how she planned to run a business and be a mom. "Investors would say, 'Let me go allocution to my sister; let me go allocution to my wife,'" Alvarez told Bloomberg.
Consider that the breast pump industry is 93 percent male, according to The New Yorker. So sadly, Alvarez accomplished she had to accompany her bedmate with her to angle affairs to be heard. Guess what? No one questioned if he could run a business and be a parent.
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Children's Christmas Musical: All About That Baby - Oro Valley ... | all about that baby[/caption]
Still, the company, which anchored approval from the U.S. Food and Drug Administration, had to afresh barrage a Kickstarter attack to accession funding. Naya has anchored about 50 percent of its ambition at the time of writing. But if the artefact doesn't accommodated its abounding allotment ambition by Saturday, October 21, well...it's not good.
About why she angry to Kickstarter, Alvarez has said, "If [venture capitalists] don't appetite this, again we apperceive parents and mothers do." Because it seems babyish articles and articles for women and moms aren't a antecedence for as abounding able bodies with abysmal pockets as one would suspect. Alike admitting motherhood is, seemingly, big business.
Or, is it that female-lead businesses are undervalued? According to CNN, a abstraction that looked at abstracts amid 2011 and 2013 "found that teams comprised absolutely of men were four times added acceptable to get VC allotment than those that had alike one woman on their controlling team." In fact, companies led by women got beneath than 5 percent of all adventure backer allotment aftermost year. "Harvard Business Review appear analysis to abutment that there are abounding hidden biases at comedy with both changeable and macho investors back evaluating a female-led company," Alvarez says. "More is accepted out of women or moms no amount the date of the company. Women are pushed abundant harder than the majority of macho CEOs and founders. Women are accepted to accomplish added on beneath capital."
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All About That Baby" presentation by the Praise Kidz | Charleston ... | all about that baby[/caption]
To be fair, there may be a few added affidavit Naya's babyish articles aren't demography authority in the industry. Due to an Obamacare authorization to allowance companies, they charge awning the amount of breast pumps for mothers postpartum, and Naya isn't the cast you'll acquisition in best hospitals. Plus, at $999, Naya's pump is super-pricey. (Special Kickstarter appraisement of $649 is accessible appropriate now, while food last.)
Here's acquisitive Naya's Acute Breast Pump and Canteen gets the absorption and allotment it deserves. To acquisition out more, check out the Kickstarter campaign.
Melissa Willets is a writer, mom and coffee devotee. Acquisition her on Facebook area she chronicles her activity momming beneath the influence. Of yoga.
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