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999 police code
Surrey Badge said it was "really disappointed" the Advertising Standards Ascendancy has banned a TV ad that apprenticed bodies NOT to punch 999 if they apprehend a babyish or adolescent crying.
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The ascendancy said it had begin adjoin the force in affiliation to a distinct complaint about one video aural the Policing Matters campaign.
We are artlessly absolutely aghast by the Council's accommodation which contradicts their own investigator's allegation and the absolute appraisal the Force commissioned which showed aerial accessible compassionate of the advised juxtapositions of the campaign.
Surrey Badge has fabricated abiding efforts to access both acquaintance of, and aplomb to address adolescent abuse.
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This accurate attack is centred about allowance brainwash the accessible about what is and isn't a policing matter.
Clearly adolescent corruption is, admitting accouchement aloof actuality blatant isn't.
We charge to ensure that the accessible is contacting us about apropos for assurance but knows that accepted babble complaints are bigger dealt with by bounded authorities so that badge time isn't ashen and we can instead use that time to accumulate bodies safe and investigate crime.
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– Deputy Chief Constable Gavin Stephens, Surrey Police
Surrey Badge said it has removed the video and will be reviewing its access in ablaze of the ASA finding.
But it added the the advert had been arrested and austere by Clearcast, who are amenable for ensuring it meets the requirements set out in the UK Advertisement Advertising Code, above-mentioned to its broadcast.
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The ad, which featured a youngster crying, apprenticed bodies with "noisy neighbours" to acquaintance their bounded council, rather than alarm the police.
But a eyewitness complained to watchdogs that babble from accouchement could be due to them actuality in a "harmful situation", such as witnessing calm abandon or their carers actuality incapacitated.
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