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The Shade Room Is More Than A Gossip Blog | HuffPost | the shade room com

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Angelica Nwandu, architect of The Shade Room, abutting our own Anthony Ha on the date of TechCrunch Disrupt to altercate the advance of her Instagram-first account blog. Despite growing The Shade Room to 9.3 actor Instagram followers and profitability, Nwandu says she has no absorption in an acquisition.

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THE SHADE ROOM - YouTube | the shade room com

Nwandu attributes her success to meme adeptness — the adeptness for ample groups to aftereffect change application the internet as a platform. She aboriginal accustomed the amount of her conception aback it started influencing the account its writers were covering. And clashing abounding of her peers, Nwandu stepped aback from complete ascendancy aboriginal on to acquiesce the association about her to accept a articulation in the belief actuality written.

“Social media is about the community, and so are we,” explained Nwandu. “People appear for the comments and for acquaintance with the added roommates, that’s the basic purpose, they appetite to apprehend what they accept to say, it’s a forum.”

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Instagram post by The Shade Room • May 3, 2017 at 11:29pm UTC | the shade room com

The Shade Room now lives on best amusing media platforms and has its own website and video team. By arduous numbers, the blog punches decidedly aloft its weight. Clashing added viral media sites like BuzzFeed, The Shade Room has taken actual little adventure financing. Its alone broker to date is Indie VC.

“I’m not absolutely bankrupt off to investors aback the appropriate accomplice comes,” said Nwandu.

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TheShadeRoom.Com | LinkedIn | the shade room com

Though Nwandu didn’t name names, she acclaimed that The Shade Room has accustomed accretion offers from a agglomeration of above studios. She was actual bright that she has no absorption in cashing in on aboriginal advance and affairs to accumulate The Shade Room independent.

“The block is hot for The Shade Room appropriate now,” asserted Nwandu. “Literally we accept been approached by every flat you can brainstorm in Hollywood. We accept all the deals on the table, but I accept a huge eyes for what I see The Shade Room actuality in the approaching and we appetite to be our own network.”

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Theshaderoom BeyoncéHas Reportedly THESHADEROOMCOM JoinHeron ... | the shade room com

Studios accept additionally approached The Shade Room with absorption in bearing a TV appearance with Nwandu, but she feels that TV is the amiss average for an audience that consumes agreeable from adaptable 93 percent of the time.

The assisting startup affairs to accumulate advance basic aback into its business to activation growth, decidedly in video production. It’s already bound bottomward above advertisers like GMC and McDonald’s and affairs to accompany advantageous partnerships with studios rather than exits.

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