Theaters apperceive that you can break home and watch movies on your huge 4K TV from the abundance of your couch while bistro whatever you want. To attract admirers to pay top-dollar to get this aforementioned experience, aloof amidst by a few hundred added people, AMC is revamping hundreds of theaters to serve full-fledged meals.
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AMC appear Tuesday that in an attack to accompany in a adolescent army and boom up sales, it will adapt 400 theaters into Feature Book locations with abounding airheaded that accommodate cheeseburger sliders, coiled fries, and added book added ill-fitted to fast aliment restaurants.
About 200 added locations will be abacus items like pretzel bites and hot dogs to their menus.
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The better cinema alternation in the U.S. isn’t a drifter to alms assemblage aliment alfresco of airheaded and boxes of candy. The aggregation already operates a 60-theater alternation alleged Dine-In.
Feature Book — which will activate aperture this summer — won’t be an broadcast adaptation of this service, however.
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For one, Dine-In offers full-service commitment to viewers’ seats, while Feature Book appears to be added of a fast aliment abstraction area barter adjustment at a adverse and accompany their aliment to the amphitheater themselves.
Adam Aron, the arch controlling of AMC Theaters, tells the New York Times that the company’s chefs accept been testing items — such as stone-fired pizza, hot dogs, and added aliment — for the new card for about a year.
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Much of that time was spent addition out aloof what aliment items would fit able-bodied with the amphitheater experience. For example, addition out what foods are calmly eaten in the aphotic or which ones won’t fetor up the place.
Feature Book is aloof AMC’s latest attack to boom up sales after accretion admission prices. The Times letters that back Aron abutting the aggregation in 2015 it has purchased and retired battling Carmike, reconfigured its theaters, installing avant-garde sounds and projections systems, replacing acceptable seats with recliner-style seats, and added booze sales.
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