T.J. Maxx Launches Initiative to Benefit Save the Children's
United States Literacy Program
FRAMINGHAM, MA (August 2008) - As children across the country prepare to go back to school, national off-price retailer, T.J. Maxx will again partner with Save the Children to help children in need succeed academically. From August 14th through September 12th, T.J. Maxx will give away special edition bookmarks, featuring Save the Children artwork, to every customer. The bookmarks invite anyone to log on to www.oneforchange.com to play The Great Book Adventure game, which in turn will generate a book donation to benefit children living in rural poverty here in the United States. T.J. Maxx will donate up to 10,000 books to the non-profit's programs that build literacy skills and make lasting change in the lives of children. Each person who visits the site and plays will also be entered to win a $1,000 T.J. Maxx shopping spree.
"T.J. Maxx is one of our most valued corporate partners, supporting Save the Children's work with U.S. children for nearly 25 years," said Mark Shriver, Vice President and Managing Director of Save the Children's US Programs. "One in five children in rural America lives in poverty, and lacks the basic literacy skills needed to succeed in life. T.J. Maxx is helping us to make lasting, positive change in the lives of these children."
T.J. Maxx has been a proud sponsor of Save the Children since 1984, providing program support as well as clothing to help the more than 2.6 children living in rural poverty in this country. To date, T.J. Maxx and its customers have raised over $11.5 million to support Save the Children's early childhood development, literacy, and nutrition and physical activity programs, which operate in poor, rural communities across the country.
"T.J. Maxx is pleased to give back to these deserving children through a program we can see working," said Sonya Cosentini, T.J. Maxx Spokesperson. "We are privileged to support an organization such as Save the Children in its efforts to help children learn to read."
For more information, please visit www.oneforchange.com.
About Save the Children
Save the Children is the leading independent organization creating lasting change for children in need in the United States and around the world. For 75 years, Save the Children has been helping children survive and thrive by improving their health, education and economic opportunities and, in times of acute crisis, mobilizing rapid life-saving assistance to help children recover from the effects of war, conflict and natural disasters. It is a member of the International Save the Children Alliance, comprising 28 national Save the Children organizations working in more than 110 countries to ensure the well-being of children.
About T.J. Maxx
T.J. Maxx is a Massachusetts-based off-price retailer with more than 850 stores nationwide. The stores offer amazing savings every day on brand name and designer fashions for the entire family and home. You can also find an incredible, ever-changing assortment of accessories; including jewelry, ladies' shoes, handbags, belts and luggage. With new merchandise arriving every week to each store, it's a whole new store every time you shop. For the nearest T.J. Maxx store, call 1-800-2TJ-MAXX or visit tjmaxx.com.
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