iLunchBox launches website
to help parents get a healthy lunch packed
iLunchBox.com is more than just a website. It is a resource center and portal of information for parents and caregivers dedicated to the pursuit of a healthier lunch for school aged children. iLunchBox is an online community encouraging the input and contribution of its ever growing readership through weekly blogs; monthly webcasts; and social networking.
The site consists of:
- recipes and menu ideas with a focus on lunch and portability.
- tips and tricks to make lunch easier.
- best “off the shelf” items when making something from scratch is just not an option.
- featured gadgets and products that help us get the job done.
- best products to transport lunch.
- help and inspiration on improving your school’s hot lunch program.
- articles and information on nutrition and children.
- links and resources for more information.
Available on the iLunchBox site is sponsorable content and co-branding opportunities. Included in these advertising opportunities will be a twice monthly newsletter; blogs; webcasts; weekly polls, product highlight area; “run of site” banners; sweepstakes opportunities and twice annual holiday gift and cooking guide.
The target market for iLunchBox is woman…mothers of school aged children. They themselves are aged 28-55. They make the day to day purchasing decisions for their family and household. They use the internet to communicate, get information, do research and to make purchases. They are intelligent and savvy and don’t have time to waste. They are part of the Mom “buzz”; they talk to each other either in person or online, and recommend a good thing when they see it. They are the iLunchBox readership.
About the Creator of iLunchBox.com
Beth Ann Bentley, the mother of four school aged children, is passionate about the health of her family. She came from a restaurant background and decided to marry her passion for nutrition and experience of food and beverage into a website called iLunchBox.com.
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