| Word of Mouth is a viable selling tool for many companies. If customers are happy with a company's product or service, they may recommend them to someone else. That person may recommend it to another. And that person may recommend it to another... and so on. "The Word of Mouth Manual, Vol. II" by Dave Balter is 119 pages worth of advertising goodness to help business owners make their company thrive in this dog eat dog world. |  |
Take our blogs for instance. We, as bloggers, are sometimes called up to review a product. What our reviews are is basically online word of mouth about a company and their product. Our readers are perusing our reviews and deciding whether or not they wish to try out said product themselves. I've had readers email asking me more information about a product as well as leaving comments. Those are good things for companies because it's getting their product name out there. These companies know that too and are tapping into the world of bloggers more and more.
Now back to the book at hand...
The book is broken down into three (3) major topics. They are:
- What You Should Know (In Theory) which takes a look at word of mouth campaigning
- What You Probably Know Already (Unless You Don't) is a section of answers regarding word of mouth advertising... yes there's some negativity when it comes to word of mouth advertising... just as a customer is happy about a product or service and tells other, so is someone who may not be so happy
- What You Must Know (In Practice) is a section that goes into the word of mouth advertising world a little more and gives you pointers
Now if you want to read this book, There are only three ways available to you.
- You can purchase your own copy at Amazon
- You can bulk order (10 or more!) copies at a discount from BzzAgent friends at 800-CEO-READ. But be aware that:
- Only a few thousand are available for purchase
- Each comes with an original piece of Seth B. Minkin art (want to see the creation of this special bookmark? Check out the video!
- It's specially packaged, designed to be lightweight and simple to hold — or curled up into your pocket if your hands are full!
- You can download the free PDF (non-waterproof) version of The Word of Mouth Manual: Volume II from the following Big Thinker's blogs:
- Jason Fried, 37signals
- Todd Sattersten, 800-CEO-READ
- John Moore, Brand Autopsy
- Chris Brogan, ChrisBrogan.com
- Jackie Huba, Church of the Customer
- Emmanuel Vivier, Culture Buzz
- John Bell, Digital Influence Mapping Project
- John Jantsch, Duct Tape Marketing
- Jeff Bussgang, Flybridge Ventures
- Greg Verdino, Greg Verdino's Marketing Blog
- Guy Kawasaki, How to Change the World
- Rohit Bhargava, Influential Marketing Blog
- Bill Taylor, HBSP: Game Changer
- Todd Defren, SHIFT PR
- Seth Godin, Seth's Blog
- Christopher Carfi, The Social Customer Manifesto
- Tom Peters, tompeters!
- Jeremy Gutsche, Trend Hunter
- Mitch Joel, Six Pixels of Separation
- Mitch Caplan, What's Next in Marketing
So are you a business owner? How have you found that word of mouth has helped your business?
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