There is a new partnership between Wish-Bone salad dressings and the non-profit organization Dress for Success.
| Whenever you buy the special 24-oz. bonus bottle of Wish-Bone Italian or Ranch dressing, you will be helping to improve the lives of disadvantaged women located in more than 85 cities across the U.S. , Canada , the U.K. , New Zealand and the Netherlands . |  |
WISH-BONE® PUTS ITS SALAD DRESSINGS TO WORK FOR WOMEN IN NEED
Supports Dress for Success® Worldwide Through 24-Ounce Bonus Bottle Program
Englewood Cliffs, NJ, July 15, 2008 – The makers of Wish-Bone® know the importance of dressing when it comes to salad. But they also know that a different kind of dressing – clothing and personal style – is key to a woman’s self esteem. That’s why this summer Wish-Bone® is supporting Dress for Success® Worldwide through its 24-ounce bonus bottles of Wish-Bone® Italian and Ranch dressings. Wish-Bone® is making a donation to Dress for Success to help women work toward self-sufficiency.
Dress for Success® Worldwide is an international organization dedicated to improving the personal and professional lives of disadvantaged women by providing professional attire, a network of support, and the career development tools to help women thrive in work and in life. Its network of affiliates promotes the economic independence of women in 85 cities in the U.S. and across Canada , the United Kingdom , New Zealand and the Netherlands . Since 1997, Dress for Success® has served almost 400,000 women around the world, reaching more than 40,000 women each year.
“Wish-Bone is proud to support the work of an organization that plays such a vital role in helping women achieve their goals and become self sufficient,” says Dana Emery, Marketing Director, Wish-Bone® dressings.
Wish-Bone® 24-ounce bonus bottles contain 50 percent more dressing than a 16-ounce bottle of Wish-Bone® Italian or Ranch dressing. They are available at supermarkets nationwide, and the suggested retail price is $2.69. Visit www.Wish-Bone.com for product information and recipes.
About Dress for Success®
Dress for Success® is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success® has expanded to more than 80 cities in the U.S. , Canada , New Zealand , the Netherlands and the UK . To date, Dress for Success® has helped more than 400,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
About Unilever
Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico– generating more than $9 billion in sales in 2005. For more information, visit www.unileverusa.com
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